Media Biography

Terrie S. Wheeler, MBC, President

Terrie founded Professional Services Marketing, Inc. (PSM) in 1996 - a consulting firm dedicated exclusively to working with professional services firms and the individuals within those firms.  Terrie has over 20 years of business planning and marketing experience at all levels including firm-wide, regional office, practice group, industry, and individual marketing initiatives. Since founding the company, Terrie has helped scores of services firms develop and implement strategic business and marketing plans.

Terrie and her 20-member implementation team, walk clients through the strategic business and marketing planning process into implementation, which includes:

•   Retaining and growing relationships with existing clients
•   New business development
•   Targeted and effective communications
•   Increasing name recognition and awareness in the marketplace

Helping Individual Professionals Market

Terrie has also done extensive work developing and implementing marketing strategies for individuals in services firms. PSM offers two unique programs to assist individuals in the assessment, planning and implementation of results-oriented marketing strategies:

• Your Personal Marketing Coach program offers one-on-one personal coaching to individual professionals. The program is designed to help clients build profitable and rewarding books of business using a proven and effective methodology founded on best practices in professional services marketing
  
  
• www.MarketYourLawPractice.com - PSM has launched a unique web-based service for its legal industry clients called Market Your Law Practice.com. Through this website, individual coaching clients and subscribers to the service can access hundreds of tools, tips, checklists, templates and other practical information to design, develop and implement a marketing plan

Other Professional Experience
Prior to founding Professional Services Marketing in 1996, Terrie directed the marketing and client services function at three major Twin Cities law firms - Maslon Edelman Borman & Brand, Larkin Hoffman Daly & Lindgren, Ltd., and Popham Haik Schnobrich & Kaufman. In addition, Terrie served as director of marketing for a national litigation support services firm and as director of client services for a public affairs consulting firm.

Speaking Engagements - Terrie is a frequent presenter on topics related to professional services marketing and has trained for business groups, educational institutions, and professional services firms in Minnesota and throughout the country.  Terrie has also served as a guest speaker for undergraduate and graduate students at the University of St. Thomas, the University of Minnesota 's Carlson School of Management, Bethel College, Concordia University, and North Hennepin Community College.  Many of Terrie's training sessions have received college or continuing legal education credits. In addition, Terrie has published a number of articles and been featured in the business press.

Education - Terrie holds a Master of Arts degree, magna cum laude, from the Graduate School of Business (MBC), University of St. Thomas, St. Paul, Minnesota, where she also earned graduate-level certification in public and media relations.   Terrie completed her bachelor of arts, magna cum laude, in Organizational Management and Communications, from Concordia University in Saint Paul, Minnesota.

Giving Back to the Community - Terrie prides herself on the active role she has taken as a business and community volunteer. Find out more about the organizations Terrie has dedicated herself to.