PSM Company Profile

Overview
Professional Services Marketing, Inc. (PSM) is a Minneapolis-based firm which works with leading professional services firms and the individuals within those firms to develop creative, cost-effective, and results-oriented marketing and communications strategies. Acting as the outsourced marketing department for its clients, Professional Services Marketing assumes responsibility for all aspects of a company's marketing activities, from strategic planning to the tactical implementation of marketing programs.

Professional Services Marketing's goal is to help its professional services firm clients develop targeted marketing strategies to grow and improve their businesses.

Management
Professional Services Marketing founder Terrie Wheeler has nearly 20 years of business planning and marketing experience. Since founding her company, she and her team of marketing professionals have helped scores of services firms develop and implement strategic business and marketing plans. In addition, Terrie speaks and trains regularly on topics involving the marketing of service industry firms.

Prior to founding Professional Services Marketing in 1996, Terrie directed the marketing and client services function for three major Twin Cities law firms: Larkin Hoffman Daly & Lindgren, Ltd., Maslon Edelman Borman & Brand, and Popham Haik Schnobrich & Kaufman. In addition, Terrie served as director of marketing for a national litigation support services firm and as director of client services for a public affairs consulting firm.

In addition to the strategic leadership and hands-on involvement provided by Terrie, PSM clients also benefit from the expertise of PSM's 20-member client service team.

Services
PSM provides its clients with a full-range of services, from strategic assessment and plan development to the tactical implementation of marketing programs. Companies hire PSM to act as their outsourced marketing function, both as a means of controlling costs and to elevate the level of internal marketing expertise. Professional Services Marketing typically manages marketing activities for clients in the areas of:

• Business and Marketing Strategy Development
• Marketing Project Management
• Market Research
• Public & Media Relations
• Graphic Design
• Copywriting
• Web Development
• Firm-wide and individual marketing coaching and training

Clients
Professional Services Marketing represents clients in business consulting, educational, financial, human resources, legal, healthcare, non-profit, technology, and other service industries.

In addition to its work with professional services providers at a firm-side level, PSM also supports the business growth and development of individual professionals through its customized Your Personal Marketing Coach program. The goal of this program is to help individual professionals establish profitable and rewarding client portfolios. Your Personal Marketing Coach offers a proven process designed to help individuals succeed in marketing by attracting new clients, increasing the flow of referrals, securing more work from existing clients, and building individual name recognition in the marketplace.