 experience
and clients |
| Experience By Industry: Business
Consulting |
- Developed for a new corporate citizenship consulting
business venture a strategic marketing plan and business
launch strategy.
- Created a first generation website, including website
design, layout, and content for a corporate citizenship
consulting firm.
- Worked with the president of a business intelligence
firm in Minneapolis on the development of his first ever
strategic marketing plan, which is still in use today.
- Served as a guest speaker and trainer at numerous undergraduate
and graduate programs, as well as being involved in a
number of educationally-focused training programs where
either CLE or college credit was granted for institutions,
including: The University of St. Thomas, The University
of Minnesota's Carlson School of Management, Bethel College,
Concordia University, and North Hennepin Community College.
- Served as college instructor for North Hennepin Community
College, Center for Training and Development. Courses
developed and taught included, "Effective Promotional
Writing" and "Exceeding Client Expectations."
- Developed a strategic marketing and business development
plan for an Eagan-based human resources consulting and
outsourcing firm.
- Conducted a strategic assessment and created a marketing
plan for a St. Louis Park strategic management consulting
firm.
- Developed the business plan, strategic marketing plan
and implementation schedule for a training and consulting
subsidiary of a law firm; also conducted a client focus
group.
- Developed a strategic marketing and tactical implementation
plan for an employee benefits consulting firm implementing
a new company name and corporate identity.
- Developed a strategic communications plan for a $6 million
direct marketing firm; created new firm brochure, Internet
website and trade show booth signage.
- Developed a strategic marketing plan with the president
and sales director of a $1.2 million business and competitive
intelligence firm.
- Worked with the president of an organizational development
consulting practice to strategically assess market strength,
unique points of differentiation; developed a strategic
marketing plan for the company.
- Conducted a strategic assessment and developed the position
description for the executive director of a non-profit
agency, including serving on the search committee of the
agency's board of directors.
- Developed and implemented a strategic media relations
plan for a business intelligence firm.
- Developed and implemented a strategic media relations
campaign for a cross-cultural training firm; campaign
resulted in numerous print articles, radio spots and television
interviews.
- Conducted numerous client interviews for a Twin Cities-based
employee benefit consulting firm.
- Conducted a professional services marketing survey targeting
decision-makers in accounting, architectural, engineering
and law firms; received a 58% response.
- Developed a survey to evaluate client perceptions of
a four-part videotape series for an image development
consulting firm.
- Created a new corporate identity for a $5 million employee
benefits consulting firm.
- Wrote materials to accompany videotape training series
produced by an image development consulting firm.
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