Professional Services Marketing begins work with clients by conducting a thorough marketing assessment and developing an overall business and marketing strategy. Once Professional Services Marketing has a solid strategic marketing plan in place, the Client Services Team steps in.

We work diligently to bring our client's business and marketing plans to life by pursuing proactive and cost-effective marketing strategies within The Four Pillars of Marketing^SM:

• Retaining and Growing Relationships with Existing Clients
• New Business Development
• Increasing Name Recognition and Awareness
• Targeted and Effective Communications

Professional Services Marketing's Client Services Professionals have from 5-25 years of marketing experience and are each highly skilled at managing one or more phases of the planning and implementation cycle. Professional Services Marketing offers its clients the following services:

Strategic Marketing Assessment and Planning

• Strategic Business and Marketing Assessment and Planning
• Individual Business Development Planning, Consulting, and Career Coaching
• Non-Profit Board Strategic Planning
• Strategic Market Positioning

Implementing the Marketing Plan Using the Four Pillars of Marketing^SM

Expanding Relationships with Existing Clients

• Client Satisfaction and Survey Program Development
• Client Service Plan Development
• Cross-Marketing Program Development
• Focus Group Planning and Facilitation

Attracting New Clients

• Referral Source Program Development
• Target Marketing Program Development
• Request for Proposal (RFP) and Proposal Response Tool Development
• Industry Research
• Competitive Market Assessments
• Trade and Professional Association Marketing
• Research on Prospective Clients
• Practice or Industry Group Marketing

Increasing Name Recognition and Awareness

• Advertising Campaign Development
• Brand and Corporate Identity Development
• Public and Media Relations Campaign Development
• Trade Show Strategy
• Community Relations

Utilizing Targeted and Effective Communications

• Electronic Communications Campaign Development
• Internet Website Planning
• Internet Website Technical Development
• Internet Website Content Creation
• Internet Website Promotion and Marketing
• Internet Website Optimization
• Seminar and Event Planning
• Client Communications
• Newsletter Design and Development
• Marketing Database and Client Information Management
• Graphic Design and Print Management
• Copywriting
• Direct Mail
• Marketing Materials Development
• Change and Corporate Transition Communications
• Employee/Internal Communications
• Merger and Acquisition Communications Strategy
• Effective Gender Communications
• Presentation Development (PowerPoint and others)
• Presentation Skills Coaching
• Project Management

Training and Development

• Marketing Skills Training and Development - Professional and Staff Level
• Sales Strategy Development and Training