 experience
and clients |
| Experience By Industry: Healthcare |
- Worked with a national Adult Day Care Center provider to maximize their presence in the industry through the effective use of public and media relations, including news releases.
- Worked with a software organization
specializing in the healthcare industry to maximize their
presence in the industry through the effective use of
public and media relations, including by-lined articles
and news releases.
- Developed a comprehensive strategic
business and marketing plan for a healthcare company,
including strategies specific to client retention and
growth, operational excellence, and increased client satisfaction.
- Assisted a healthcare fraud organization
with the development of a comprehensive PowerPoint presentation
for a large industry trade show to highlight the firm's
unique expertise in the industry.
- Created a mini-marketing plan for a
healthcare consulting firm reaching the Home Health Services
segment.
- Refined and updated the Strategic Marketing
Plan for a healthcare consulting firm and created a Strategic
Implementation Plan, a dynamic tracking document.
- Researched, interviewed, and created
individual marketing plans for use in cross-marketing,
increasing name recognition via the speaking circuit,
attracting new clients through individual promotion, growing
and expanding relationships with current clients, and
enhancing client communications for a healthcare consulting
firm.
- Developed Strategic Mini-Marketing Plans
specific to various lines of service to strategically
pursue more work in each area of service for a healthcare
consulting firm.
- Provided strategic input into a key
alliance and drafted a strategic outline and marketing
plan for a healthcare consulting firm to facilitate moving
the relationship and objectives forward.
- Created an end-of-engagement survey
in print and an online version including recommendations
on specific questions for a healthcare consulting firm.
- Created and implemented a public relations
strategic plan for 2006 for a healthcare consulting firm.
- Researched, created, and coordinated
final production of trade show materials, tabletop displays,
and signs for a healthcare consulting firm.
- Created and distributed HTML communications
on newsworthy items for a healthcare consulting firm.
- Prepared sell sheets on various service
lines for use with new clients, on the website, and at
trade shows for a healthcare consulting firm.
- Created and added new website content
and continuously updated current website content to keep
URL high on search engine lists and current material for
website visitors for a healthcare consulting firm.
-
Developed intranet site map and implemented creation of
new intranet for firm, including interface page for a
healthcare consulting firm.
- Conducted a strategic assessment and developed a marketing
plan for a start-up consultancy comprised of two former
Big Four accounting firm partners who formed a Medicare
fraud prevention consultancy, focused on attracting a
national base of clients.
- Created the initial strategic marketing plan for a start-up
subsidiary of a law firm offering cultural competence
training to physicians.
- Conducted a strategic review and made recommendations
on various strategic plans created internally by a national
long-term healthcare firm focused on management contracts
and consulting services.
- Developed and implemented a strategic public relations
plan for a consulting firm specializing in healthcare
fraud consulting, resulting in numerous national articles
and opportunities to present at association events.
- Conducted telephone research with clients and employees
on the ease of use of the registration process for a third
party administrator of health insurance benefits. The
results of this research formed the foundation of the
next level communications plan for the organization.
- Conducted an extensive patient satisfaction survey for
a dental practice in Minneapolis; received a 60% response
rate.
- Conducted a survey and focus group for the American
Association for Functional Orthodontics and reported upon
the survey findings in the association's publication.
- Completed a comprehensive patient satisfaction survey
for a Bloomington-based ophthalmology practice (28% response
rate).
- Developed targeted communications for a Denver, CO-based
third party administrator of health care benefits for
self-funded employers. This ongoing client has drawn upon
the experience PSM has in communications and worked with
our resources to have hundreds of pages of information
translated into Spanish for its southwestern United States
members.
- Worked with the owner of a new business designed to
create an online community of alternative health and healing
practitioners. Our work involved the creation and implementation
of the company's business and marketing strategy, and
ongoing involvement in expanding the company's presence
in the Twin Cities market using cable television, a unique
web presence, radio, print advertising, public relations
and ongoing communications.
- Facilitated a client focus group comprised of heart
catheter lab managers for a leading interventional cardiology
company.
- Developed a marketing assessment and plan for a licensed
psychotherapist who focuses on counseling people with
chronic illness.
- Conducted a marketing assessment, which led to the creation
and implementation of a strategic marketing plan for an
ophthalmology practice.
- Reviewed marketing practices and procedures for a dental
practice and made strategic marketing recommendations
on all aspects of patient service and communications.
- Consulted with a holistic physician on the marketing
aspects of opening a full-service holistic medical clinic.
- Conducted a comprehensive patient satisfaction survey
for an ophthalmology practice; received a 28% response
rate.
- Developed the marketing materials for a Sales Representative
Resource Manual for an interventional cardiology firm;
created the customer communication describing two new
inventory management programs.
- Created quarterly and monthly patient communication
pieces for an ophthalmology practice.
- Wrote copy for an international Maple Grove-based interventional
cardiology company's new sales and marketing brochure
and created a 30-page proposal template.
- Organized a team of writers to create the strategy and
content for a website designed to serve over 800 employer
clients, ultimately reaching over 1.1 million employees
for a third party administrator of health care benefits
for self-funded employers. Additional areas of content
included the development of online marketing strategies
targeting medical providers and benefits brokers.
- Worked to plan and implement the overall communications
strategy in support of the Phase I launch of the website
including the creation of all member and employer communications.
- Conducted telephone research with clients and employees
on the ease of use of the registration process. The results
of this research formed the foundation of the next level
communications plan for the organization.
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