Particularly important in this age of mergers and acquisitions, Professional Services Marketing's internal communications practice includes the development of strategies to communicate change effectively and efficiently, while focusing on the impact of the communications on employees. We begin by developing a strategic communications plan and key communications objectives. Next, we identify key messages and specific strategies for communicating sensitive messages to internal audiences. Projects Professional Services Marketing has conducted in this area include:

• Developed a formal process for new attorney integration for a 35-attorney law firm, including both internal and external communications plans.



• Merger and acquisition communications for $1 billion security products business.



• Created internal communications for a $3 billion dollar home and building control business including workforce reduction communications.



• Sales force and customer services division of medical equipment supplier.



• Served as member of Strategic Integration Team for worldwide technology company to integrate a $100 million acquisition into the company.