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experience and clients
Experience By Industry: Legal Services: Client Communications
  • Created and implemented a comprehensive brand identity program for a high profile Twin Cities law firm specializing in Family Law which included a full complement of marketing materials.
  • Served as the outsourced marketing and communications arm of a 10-member law firm focused on high level, complex in-house counsel work. Initiatives included client communications, website creation and enhancement, individual attorney development, launching and communicating a new service; client communications and facilitating monthly group meetings and sales meetings.
  • Developed for a Wisconsin law firm an original client brochure communicating steps to take after an auto accident.
  • Created and coordinated with print company a Personal Injury brochure for a small law firm for distribution to clients and contacts along with an introductory letter; worked with print company on costs, printing, and mailing.
  • Worked with a national law firm's internal contact to write and develop all firm announcements related to new attorneys.
  • Developed a template for a national law firm based in Minneapolis to move all announcements from print to electronic distribution. Also coordinated distribution of announcement on behalf of the firm.
  • Developed all communications regarding a high-profile acquisition in one of the regional offices of a large, national law firm.
  • Developed and distributed a monthly internal email communication to update attorneys and staff regarding the firm's latest marketing and media relations initiatives and successes of a national litigation firm.
  • Worked with technology staff to ensure timely posting of new information regarding firm events, honors, and new attorneys of national litigation firm.
  • Worked with all new attorneys in a rapidly-growing national firm to develop their biographies and representative experience.
  • Developed firm-wide standard marketing materials for use in proposals and requests for information, covering all of a national litigation firm's offices, areas of practice, and attorneys. Worked with internal technology staff to determine the best place to house the documents for firmwide access and use.

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