 experience
and clients |
| Experience By Industry: Legal Services: Marketing Training |
- Served as co-trainer and facilitator for the firmwide attorney marketing training program at a 140-atty law firm. The four month course was based upon the Wilson Learning Worldwide Counselor Approach® model helping professionals understand the marketing philosophy surrounding relating, discovering, advocating and supporting.
- Conducted a training session on "Turning Contacts into Clients: Networking Basics for Associates" at a 35-attorney law firm in Minneapolis, MN.
- Conducted a training session with the litigation associates of a 140-attorney law firm on "What Every Litigation Associate Needs to Know about Marketing."
- Developed and delivered a multi-part associate training program for a 35-attorney Minneapolis law firm on topics including cross-marketing, networking, and individual marketing planning.
- Created curriculum for and presented a marketing skills development program including a session on client service entitled, "Defining Service from The Client's Perspective" and a sales training session entitled, "I Went to School to Become a Court Reporter Not a Salesperson."
- Served as internal marketing trainer for a 250-attorney international law firm leading programs on topics including strategic firm-wide and individual planning, cross-marketing, client service and prospecting and networking.
- Conducted a training session on "Marketing Your Collaborative Law Practice" at the Collaborative Law Institute in Minneapolis ; CLE credit granted.
- Conducted training for a worldwide affiliation of law firms. Training session entitled, "How to measure and improve client satisfaction;" CLE credit granted.
- Trained and facilitated discussion on "Law Firm Websites: The Future of Online Marketing Strategies" for the Legal Marketing Association.
- Conducted CLE training at the Minnesota State Bar Association's ADR Section. Training session entitled, "Building and Marketing an ADR Practice: What Works and What Doesn't."
- Served as trainer and faculty member for Minnesota CLE's Certified Civil Mediation Skills training program. Training session entitled, "Marketing Your ADR Practice: Attracting and Retaining Clients and Referral Sources;" CLE credit granted.
- Served as marketing trainer for All District Legal Education (now Clarion Legal). Session entitled, "How to Market Your Alternative Dispute Resolution Practice."
- Served as lead trainer and CLE course chair; developed CLE program entitled, "Marketing for Lawyers: Trends, Tips and Techniques." Developed program agenda, secured speakers and personally presented at the event.
- Delivered, as keynote speaker at a CLE presentation, a session entitled, "Attracting and Retaining Women Business Owners as Clients and Other Niche Marketing Strategies."
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