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Experience By Industry: Legal Services: Public and Media Relations
  • Developed and implemented a strategic Public Relations plan designed to increase local and regional name recognition of a national immigration practice.
  • By submitting the nomination materials on behalf of a law firm, our client was recognized and awarded as a " Great Place to Work" by The Minneapolis-St. Paul Business Journal. This recognition, through our public relations endeavors, has helped accomplish the goal of recruiting top talent to the firm.
  • Secured an article in the Minneapolis Star Tribune regarding the firm's required sabbatical program of all partners at this Twin Cities law firm. The reprint of this article serves the firm as a very effective recruiting tool.
  • Developed and implemented a strategic public relations plan designed to increase local and regional name recognition of a national immigration practice.
  • Created multiple news releases and media alerts on various industry nominations, events, and additions to the firm to increase name recognition for a La Crosse, Wisconsin-based law firm.
  • Developed a complete media kit for small law firm including bios for all attorneys, a firm history summary, a firm fact sheet, and comprehensive lists of community involvement and activities of the partners.
  • Developed promotional plans for national law firm's attorneys receiving local and national awards and honors.
  • Worked with a law firm in the Twin Cities on the development of an RFP for public relations services; actively worked with the firm throughout the interview process and helped the firm make its selection.
  • Developed and implemented a strategic public relations campaign for a Minneapolis-based law firm. The strategy resulted in numerous placements in the Twin Cities business and legal press.
  • Developed a media plan to announce the addition of a new partner to a Minneapolis-based law firm.

© 2008 Professional Services Marketing, Inc.