 experience
and clients |
| Experience By Industry: Legal Services: Strategic Planning |
- Worked with the managing partner of a nationally renowned immigration law firm on the development and implementation of a marketing strategy to grow the firm.
- Worked with a Twin Cities law firm specializing in family law to conduct a strategic marketing assessment, develop a strategic marketing plan, and implement cost-effective marketing strategies, including the development of a comprehensive second-generation website and pursuing PR opportunities.
- Worked with the Managing Partner of a nationally renowned immigration law firm on the development and implementation of a marketing strategy to grow the firm.
- Created a strategic marketing and implementation plan for a large law firm's Appellate Practice Group.
- Worked with a Wisconsin law firm to develop a strategic marketing plan and implement low-cost, high-end marketing strategies, including the redesign of their website and creations of additional pages and information.
- Created a strategic marketing and implementation plan for a large law firm's Appellate Practice Group.
- Worked with a corporate partner of a 35-attorney Minneapolis law firm on the development of a strategic approach to market his services as an outsourced CFO, resulting in a $250,000 annual contract.
- Worked with the partners of a virtual law firm to make the transition from a corporate legal practice into private practice. Developed individual marketing plans for partners as well as met with each partner on an ongoing basis, serving as their individual marketing coach.
- Created a marketing strategy for a law firm interested in expanding practice offerings to new market segments.
- Developed strategic planning recommendations for a 40-attorney law firm, based on the results of primary market research previously conducted.
- Developed the business strategy and marketing plan and communications materials for a human resources training and consulting subsidiary of a noted Minneapolis law firm.
- Served as the outsourced marketing and communications arm of a 10-member law firm focused on high level, complex in-house counsel work. Initiatives included client communications, website creation and enhancement, individual attorney development, launching and communicating a new service; client communications and facilitating monthly group meetings and sales meetings.
- Conducted personal interviews with all members of a law firm and developed marketing recommendations by individual and by practice group.
- Worked with the managing partner of a law firm to better target and attract new prospective clients.
- Consulted with a litigation partner in a general practice law firm to help him refine and focus his litigation and intellectual property practice.
- Serve as outsourced strategic marketing department for a local law firm. Created the overall strategy for the firm and managed the implementation of hundreds of proactive strategies to retain and grow existing clients, attract new clients and increase name recognition and awareness of the firm.
- Conducted a firm-wide strategic assessment, created the marketing plan and involved in the overall implementation of the plan. Activities included the creation of a new graphic identity for the firm, the development of the firm's second generation website, creation of a marketing database for the firm, and the implementation of all firm-wide, practice group and individual marketing strategies.
- Worked with the founder of this start-up website to devise the overall business strategy for the initiative. Activities included devising the strategy to attract leaders in the family law, mediation, financial, religious, psychology and educational communities to serve as board members. Secondly, to develop the overall strategy to attract 300-400 paid site members. Finally, developed and implemented a broad-based communications strategy to communicate the site's existence to the general public.
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