Professional Services Marketing provides a number of marketing skills training programs for professionals at all levels. Marketing training is an essential component of keeping client service and marketing in the forefront of everyone's mind. Our services include customizing the training messages with pre-surveys, training program and curriculum development, delivery of the training modules, and the creation of ongoing follow-up strategies with participants to reinforce the messages conveyed in training. Below are some examples:

• Served as co-trainer and facilitator for the firmwide attorney marketing training program at a 140-attorney law firm. The four month course was based upon the Wilson Learning Worldwide Counselor Approach® model helping professionals understand the marketing philosophy surrounding relating, discovering, advocating, and supporting.



• Conducted a training session on "Turning Contacts into Clients: Networking Basics for Associates" at a 35-attorney law firm in Minneapolis, MN.



• Conducted a training session with the litigation associates of a 140-attorney law firm on "What Every Litigation Associate Needs to Know about Marketing".



• Developed and delivered a multi-part associate training program for a 35-attorney Minneapolis law firm on topics including cross-marketing, networking, and individual marketing planning.



• Conducted networking training program for a venture capital firm providing funding to ethnic minority-owned businesses in the Twin Cities area.



• Served as a guest speaker and trainer at numerous undergraduate and graduate programs as well as being involved in a number of educationally-focused training programs where either CLE or college credit was granted for institutions including: The University of St. Thomas, The University of Minnesota's Carlson School of Management, Bethel College, Concordia University, and North Hennepin Community College.



• Conducted an overview marketing training program on effective marketing strategies for accounting firms.



• Created curriculum for and presented a marketing skills development program including a session on client service entitled, "Defining Service from The Client's Perspective" and a sales training session entitled, "I Went to School to Become a Court Reporter Not a Salesperson".



• Served as internal marketing trainer for a 250-attorney international law firm leading programs on topics including strategic firmwide and individual planning, cross-marketing, client service, and prospecting and networking.



• Conducted a training session on "Marketing Your Collaborative Law Practice" at the Collaborative Law Institute in Minneapolis; CLE credit granted.



• Conducted training for a worldwide affiliation of law firms. Training session entitled, "How to Measure and Improve Client Satisfaction;" CLE credit granted.



• Trained and facilitated discussion on "Law Firm Websites: The Future of Online Marketing Strategies" for the Legal Marketing Association.



• Conducted CLE training at the Minnesota State Bar Association's ADR Section. Training session entitled, "Building and Marketing an ADR Practice: What Works and What Doesn't."



• Served as trainer and faculty member for Minnesota CLE's Certified Civil Mediation Skills training program. Training session entitled, "Marketing Your ADR Practice: Attracting and Retaining Clients and Referral Sources;" CLE credit granted.



• Served as college instructor for North Hennepin Coummunity College, Center for Training and Development. Courses developed and taught included, "Effective Promotional Writing," and "Exceeding Client Expectations."



• Marketing trainer for All District Legal Education (now Clarion Legal). Session entitled, "How to Market Your Alternative Dispute Resolution Practice."



• Served as lead trainer and CLE course chair; developed CLE program entitled, "Marketing for Lawyers: Trends, Tips and Techniques." Developed program agenda, secured speakers, and personally presented at the event.



• Delivered, as keynote speaker at a CLE presentation, a session entitled, "Attracting and Retaining Women Business Owners as Clients and Other Niche Marketing Strategies".