Conducting primary and secondary research to determine current market conditions and future trends, as well as to solicit client and employee opinions, are critical components of a marketing strategy. Professional Services Marketing has provided extensive Internet and traditional research services to a variety of clients in the areas of client satisfaction surveys, focus group facilitation, pure market research, internal satisfaction surveys and membership surveys. Professional Services Marketing's research experience includes:

• Conducted market research for a national bank on several targeted industries and their banking needs in order to create marketing strategies and banking services specific to each industry.
  
  
• Developed prospective client lists of contractors and manufacturers with $1 million + in revenue within targeted zip codes for a local accounting firm.
  
  
• Conducted background research on national bank competitors' remote capture deposit services to better understand how this new technology is being marketed to end users.  Provided key learnings and recommendations to client in relaunching their RCD service.
  
  
• Conducted financial research for a 10-attorney law firm to develop an eight-year firm marketing budget history and developed strategic marketing recommendations tied to firm financial goals.