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experience and clients
Experience By Industry: Technology Services
  • Partnered with James J. Hill Library to conduct extensive secondary research on targeted industries for a telecommunications company. Summarized research using predetermined criteria to reach an objective recommendation as to which industries presented the greatest business opportunity.

  • Researched, developed, and refined a strategic marketing plan for a Twin Cities-based telecommunications company. 

  • Developed an improved proposal template for a local telecommunications company to increase overall efficiency and professionalism in responding to new business opportunities. 

  • Advised growing telecommunications company on a key strategic alliance opportunity and provided assistance with preparing presentation materials to the prospect's board of directors.

  • Provided counsel in the development of a strategic channel partner strategy for a Twin Cities-based telecommunications company.

  • Developed a strategic marketing plan for the president of a St. Paul, MN, technology consulting and training firm. Personal marketing coaching was combined with business planning strategy for the entire firm.

  • Created a process and survey tool to solicit input from past and current clients of a Twin Cities-based technology consulting company. Response rates exceeded 70%, and input was used to help identify a new positioning and key communication points for the company in a highly competitive marketplace.

  • Led the process to identify the idea marketing position for a Twin Cities-based technology consulting firm which would allow the firm to differentiate itself from competition and provide prospective clients with a clear understanding of the firm's strengths.

  • Created and conducted a market survey for an internet commerce company to evaluate current use/understanding of the benefits of e-commerce.

  • Created client satisfaction survey to be used during personal client interviews with the president of a technology consulting firm.

  • Created the business and marketing strategy focusing on electronic and classroom learning for information technology professionals. Work for this technical training firm resulted in a revamped website and a targeted strategy to attract IT professionals to the course offerings being featured.

  • Developed a highly complex website for an IT training firm with features including online registration capabilities and seminar calendaring supported by a web-driven database.

  • Developed and implemented a strategic marketing plan for a virtual high technology consulting firm.

  • Developed a strategic communications plan for a $3 million object-oriented technology organization.

  • Created a strategic marketing and communications plan for a newer division of a $30 million international data recovery company's Computer Evidence Services Group.

  • Developed a strategic marketing plan and provided outsourced marketing expertise to the President, CEO and Director of Client Services of a $30 million technology integration and consulting company with offices in Minneapolis, Atlanta and Chicago. Company named the second fastest growing in Minnesota by CityBusiness (1998).

  • Worked with the three founding partners of an automated software testing company to create an assessment and strategic communications plan to position the company with internal and external software development companies.

  • Conducted the marketing department structure and position descriptions for a $30 million technology integration firm.

  • Developed a survey designed to enable an internet commerce company to evaluate the current use and/or understanding of the benefits of Internet commerce.

  • Worked with the founder of a technology services company focusing on website design and database development to create and implement a marketing strategy for the firm.

 

© 2008 Professional Services Marketing, Inc.