Publications and Media Coverage
Warming up “cold” prospects Part I: Do your research and look for common ground. MYAP Founder, Terrie Wheeler was interviewed by Investment Executive reporter Fiona Collie, December 12, 2011.
Warming up “cold” prospects – Part 2: Treat them as individuals, and ditch the script. MYAP Founder, Terrie Wheeler was interviewed by Investment Executive reporter Fiona Collie, December 13, 2011.
Triple your Prospects with a Joint Seminar: Work with COIs to boost referrals, MYAP Founder, Terrie Wheeler was interviewed by Investment Executive reporter Fiona Collie, October 17, 2011.
How to Choose a COI – Part I, MYAP Founder, Terrie Wheeler quoted in article published in Investment Executive, September 6, 2011.
How to Choose a COI – Part II, MYAP Founder, Terrie Wheeler quoted in article published in Investment Executive, September 7, 2011
Develop Your Marketing Plan in Just 20 Minutes a Day! Article written by Terrie Wheeler for Wyoming Lawyer, published in June 2011
Market Yourself! – Article written by Terrie Wheeler for California Lawyer, published in April 2011 issue
Nuts and Bolts of Planning a Client Seminar, MYAP Founder, Terrie Wheeler quoted in article published in Investment Executive, May 9, 2011.
Run a Successful Ad Campaign, MYAP Founder, Terrie Wheeler quoted in article published in Investment Executive, March 2, 2011
Should You Hire a Legal Coach? — Article featuring MYLP founder, Terrie Wheeler, published in Minnesota Lawyer, February 21, 2011
Measuring your Marketing ROI – Four-part blog series posted on the ESQCoach.com blog, September/October 2010
Wheeler’s Marketing Savvy for Lawyers is Just a Click Away – Article written by columnist Dick Youngblood, appeared on the cover of the Star Tribune business section, August 12, 2010
The Myths and Realities of Marketing your Law Practice – posted on ESQCoach blog June 2010
Gender and Business Development — posted on ESQCoach blog on April 5, 2010
What Lawyers Can Learn From Toyota — posted on ESQCoach blog on March 7, 2010
What Lawyers Need to Know About Search Engine Optimization — posted on ESQCoach blog on February 11, 2010
If You Wait Till You Have Time to Market, It’s Too Late — posted on ESQCoach blog on January 31, 2010
Create Your 2010 Marketing Plan — posted on ESQCoach blog on November 29, 2009
Online Marketing Strategies for Lawyers: Make the Most of Your Website— posted on ESQCoach blog on July 27, 2009
Blogging 101 — posted on ESQCoach blog on June 23, 2009
Lawyers’ Guide to Social Networking — posted on ESQCoach blog on June 7, 2009
Effective Networking Strategies for Solo Practitioners — posted in two parts on ESQCoach blog on May 20 and 27, 2009
Be Where Your Clients Are – Tips for Maximizing Trade Association Involvement — posted on ESQCoach blog May 12, 2009
Giving Back – Why Lawyers Need to Spend More Time Volunteering — posted on ESQCoach blog May 4, 2009
Barriers to Effective Marketing for Lawyers: Do One Small Thing Every Day to Build Your Practice — posted on ESQCoach blog April 23, 2009
Blogging for Lawyers: Sometimes Good Intentions Aren’t Enough — posted on ESQCoach blog March 23, 2009
How to Create Invoices Your Clients WANT to Pay — posted on ESQCoach blog February 22, 2009
Why Do Lawyers Procrastinate? Get yourself back into the game TODAY! — posted on ESQCoach blog February 17, 2009
Lost Clients, Reduced Legal Budgets – Don’t Panic, Talk to Your Clients! — posted on ESQCoach blog February 10, 2009
Social Networking – Tips for Lawyers Who Want to Try It! — posted on ESQCoach blog February 4, 2009
Are Your Legal Services a “Must Have” With Clients? — posted on ESQCoach blog on January 29, 2009
Tips for Marketing Your Law Practice in a Tight Economy — Terrie Wheeler wrote this article for the California Solo and Small Firm Summit in Berkeley, CA in January 2009
Going Solo: Marketing Tips to Jump Start Your New Practice — Terrie Wheeler wrote this article at the request of the New York State Bar Association for their solo and small firms in November 2008
Practical Considerations for Lawyers in Transition — Terrie Wheeler wrote this article at the request of the Massachusetts Bar Association for their Lawyers in Transition Conference in October 2008
American Bar Association Business Law Today Article — Terrie Wheeler wrote, “Marketing Your Law Practice: Effective Strategies for Growth.” Her article was published in the January/February 2008 issue of Business Law Today
Connecticut Lawyer — Terrie Wheeler has written an article on the legal ethics rules specific for the state of Connecticut, titled, “Ethically Marketing your Law Practice: The Rules Related to Marketing in Connecticut,” which was published in Connecticut Lawyer in October, 2007