See how your personal marketing efforts compare to those of marketing superstars. Take a moment to rate yourself on the following twenty characteristics. Be honest!

Please use the following to score each statement:

3= I do this on a consistent and regular basis
2 = I usually do this
1= I rarely do this
0= I never do this

1. I have published articles or have letters of inquiry about proposed articles in circulation to publications read by my current and prospective clients.
   3 2 1 0
   
   
2. My professional biography including representative experience, speaking engagements and published articles is up-to-date, in fact, I may have two or three versions of my biography depending upon the client or contact the bio will be used with.
   3 2 1 0
   
   
3. I am speaking for free or for a fee at conferences attended by clients.
   3 2 1 0
   
   
4. I update and improve my web-based biography by adding articles, links, legal trend updates and other areas of interest to my clients.
   3 2 1 0
   
   
5. I send out mailings and/or newsletters to clients and prospects via email or hard copy.
   3 2 1 0
   
   
6. I create and sell products that augment the legal services I offer to clients.
   3 2 1 0
   
   
7. I regularly conduct market research prior to meeting with a new prospective client to secure company information, news, review their website, and gather other background information.
   3 2 1 0
   
   
8. I am establishing brands around my name, approaches, proprietary materials, and/or titles of my concepts.
   3 2 1 0
   
   
9. I return my phone calls within four hours during business hours.
   3 2 1 0
   
   
10. I return my emails within six hours during business hours.
    3 2 1 0
    
    
11. I reply to written correspondence within 24 hours when not traveling.
    3 2 1 0
    
    
12. My database of current and prospective clients and referral sources is current and is growing.
    3 2 1 0
    
    
13. I ask current clients for referrals.
    3 2 1 0
    
    
14. I am an active member (attend meetings, volunteer for committees) of at least one trade, industry or professional association attracting prospective clients.
    3 2 1 0
    
    
15. I copyright, trademark, and/or service mark all relevant proprietary materials I produce.
    3 2 1 0
    
    
16. A significant portion (at least 30%) of my business is the result of people seeking me out, not me seeking them out.
    3 2 1 0
    
    
17. I read at least three business publications each week such as The Wall Street Journal, Fortune, Forbes or Business Week, and stay on top of local business through Twin Cities Business Monthly, Upsize Minnesota, Finance & Commerce or The Business Journal.
    3 2 1 0
    
    
18. I have targeted three high-potential prospects for a first meeting and am actively working to schedule a meeting.
    3 2 1 0
    
    
19. I am able to handle 99% of objections with an informed, articulate response.
    3 2 1 0
    
    
20. I am investing time into building my professional network, and consistently have 2-3 marketing meetings with prospective clients or referral sources each week.
    3 2 1 0