Tema Rosenbaum, Marketing Research Consultant

Tema is a marketing research consultant for Professional Services Marketing and brings a wide range of market research expertise to PSM clients. Through Professional Services Marketing, Tema offers clients business intelligence on competitors and potential clients.

In 2006, Tema completed a consulting project for Best Buy at its Corporate Headquarters, where she helped establish an electronic market research library for the Best Buy Business division. In that capacity, she reviewed, summarized, and categorized past primary and secondary research studies and entered them onto a custom database for future utilization by Best Buy Marketing and Marketing Research personnel. She also worked with IT personnel to optimize the structure of the database.

Tema also spent several years working in Marketing Research at the Pillsbury Company where she:

• Conducted both quantitative and qualitative consumer research studies, including design, implementation, and analysis
• Developed marketing recommendations based on both primary and secondary research, supporting product managers for various products, including frozen pizza, toaster strudel, side dishes, pancakes, new dessert products, and food service.

Prior to her work at Pillsbury, Tema worked at the Star Tribune in the Advertising Research Department. There she supported the Advertising Sales function, working with both primary and secondary research.

Tema holds an Master of Business Administration from the Kellogg School of Management , Northwestern University, Evanston Illinois, where she majored in Marketing and Finance. Additionally, Tema earned a Bachelor of Science in Economics from the Wharton School of Finance and Commerce, University of Pennsylvania in Philadelphia, where she majored in marketing.

Tema currently serves on the Youth Commission for her congregation of 1,200 member families. This committee oversees youth programming, advises the Youth Director on a variety of issues and helps plan and execute major events each year such as a musical and a carnival. Tema recently completed a two-year term as the Chair of the Youth Commission.

Additionally, Tema serves as the newsletter editor for the Armstrong High School Choir Boosters. Tema writes articles, edits content from contributors, generates topics for inclusion, and creates the newsletter using Microsoft Publisher.