Elise Schadauer,

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Elise Schadauer’s professional marketing communications experience spans nearly 25 years and includes assisting a variety of professional services firms, small and mid-sized businesses, and nonprofits through Misaki Marketing Communications as well as in her roles as marketing director for two prominent Twin Cities law firms, the University of Minnesota Alumni Association, and an architectural-engineering firm. Elise is the founder and principal of Misaki Marketing Communications.

As part of the Professional Services Marketing team, Elise shares her expertise in the areas of copywriting, SEO website content and search engine advertising development, and public relations and has a strong background in serving the following kinds of clientele:

She has conducted seminars on how to publish effective newsletters and has been honored with a number of awards including the United Way Excellence in Total Communications Award, the United Way Merit Award for a Special Event while serving the Greater Minneapolis Girl Scout Council, and the National Law Firm Marketing Association Honorable Mention Award for public relations in the promotion of the Chinese Ambassador to the U.S. visit, sponsored by Briggs and Morgan.

Marketing Communications
Elise is knowledgeable and experienced at all levels of marketing communications from planning to implementation and has provided leadership in the areas of strategic direction, planning, development and management. She has been writing and editing her entire adult life and began her career writing proposals for an engineering/architectural firm. She has written for a variety of audiences including business-to-business, the media, and consumers and has extensive experience in writing and editing of:

SEO Web Content Development and Search Engine Advertising
Elise has not only written website content to optimize communication over the Internet, she has helped clients determine how best to structure their websites to be content-driven. She understands how to address the range of challenges facing clients who want web visitors to access, quickly comprehend, and interact with their businesses.

In addition to providing well-written, search engine optimized web content, Elise assists clients with search engine advertising campaigns to attract more traffic to their websites. To ensure a high click through rate, she will help in identifying keywords, creating content for a campaign landing page, registering with search engines, recommending offerings (discounts, giveaways, etc), and testing and tweaking the campaign.

Public Relations
Focused on increasing an organization’s visibility, Elise has prepared strategic public relations plans and successfully pitched story ideas to the media, provided research and ghostwriting for articles, written and submitted news releases, and placed articles and announcements in a variety of media outlets both nationally and locally in the Twin Cities including:

Elise has been a member of the American Marketing Association, the National Association of Women Business Owners, the National Writers Union, the Public Relations Society of America, the International Association of Business Communicators, and the Legal Marketing Association. She received her Bachelor of Science Degree in Technical Writing from the University of Minnesota and has completed a series of courses in graphic design.