Katie Welch-Peterson, Public Relations

Katie Welch-Peterson brings a wealth of public relations experience to Professional Services Marketing. Her passion for public relations spans 14 years of pitching stories and building media relationships. Working on a variety of consumer and business-to-business accounts, Katie has leveraged media relationships to successfully launch new services, products, and businesses on local and national levels.

On a local basis, she works regularly with:

• The Minneapolis Star Tribune
• St. Paul Pioneer Press
• Mpls./St. Paul Magazine
• The Biz Journals
• KARE-11
• WCCO-TV

and many others. On a national basis, Katie has secured on-air segments and print coverage with outlets such as:

• The Today Show
• Good Morning America
• Rosie O'Donnell
• CNN Morning News
• World News Tonight
• USA Today
• Good Housekeeping
• The New York Times
• The Wall Street Journal
• Entertainment Weekly
• Time Magazine

Through her career, Katie has conducted extensive media training with high-level executives, coordinated cross-country satellite media tours, and directed the production of award-winning media kits and video news releases.

Katie is also a "trend spotter" and is the on-air spokesperson for The Shoppes At Arbor Lakes and Woodbury Lakes, appearing regularly on the KARE-11 Saturday Show and WCCO-TV weekend show, and enjoys being in front of the camera.

Through her work at local firms and currently as an independent publicist, Katie has worked with various public relations and advertising agencies, non-profit organizations, and several consumer and retail groups. Most notably, she was Media Relations Manager and responsible for the start-up, growth, and management of the media relations division at Colle+McVoy Marketing Communications. She also worked as a Senior Account Executive for Padilla Spear Beardsley in Minneapolis.

Katie received her Bachelors Degree in Mass Communications from Augsburg College in St. Paul, Minnesota.