Succeeding in Today's Marketplace
For Clients and Friends of Professional Services Marketing, Inc.

Holiday Greetings from Professional Services Marketing, Inc.! As the New Year approaches it is important to look toward the coming year - hopefully you are all in various stages of strategic business and marketing planning for 2005 - and are also reflecting on your challenges and successes in 2004.

As we begin our tenth year in business, we thank you for the opportunities we have had to know you, work with you and help you develop innovative strategies for your business. We wish you continued success in 2005 and look forward to serving you in the future. Following are links into additional information on Growing your Business in a Tight Economy, a summary of the PSM Client Services Team and an opportunity to Ask a Marketing Question of your own.

Terrie Wheeler
President, Professional Services Marketing, Inc.

Growing your Business in a Tight Economy

We all know the recent economy has been lagging, and in some sectors it is downright slow. It is certainly a different marketplace than we had just a few short years ago. Clients and friends consistently ask me questions about growing and expanding their businesses at a time when revenue may be down and when clients closely scrutinize the value of their services to justify a continued relationship. In a tight economy, it is critical to focus on maintaining and growing the relationships you have as well as positioning your company for growth. Be confident! The economy is cyclical and has always bounced back. Rather than just waiting for things to change, we have come up with some solid ideas to consider as you look at your business planning and marketing goals for 2005.

Tip #1 - Keep Your Eye on the Ball

Tip #2 - Know How You Got Here in the First Place

Tip #3 - Target Your Audience and Your Messages

Tip #4 - Show Them Don't Tell Them!

Tip #5 - Focus on Relationship Building

Tip #6 - Reinvigorate Your Sales Strategy

Tip #7 - Be a Stickler for Responsiveness

Tip #8 - Exceed Your Clients' Expectations

Tip #9 - Focus on the Media

Tip #10 - Communicate with Your Clients

Tip #11 - Use Your Invoices as a Marketing Tool

Tip #12 - When in Doubt, Ask Your Clients

Meet the PSM Team

Our clients continue to benefit from our comprehensive approach to marketing and business planning. We work with clients to develop a uniquely targeted approach to the marketplace. Then, our team of specialists helps our clients implement their plans.

Visit our Website Portfolio

In 2004 we helped many clients create first and second-generation web sites. Creating a new or enhanced website involves a lot of upfront strategic thought and project planning.  Working with a team consisting of a graphic designer, technical developer, copywriter and project manager, we help our services clients build cost-effective websites designed to provide valuable information to clients and referral sources.  In addition, we work with our clients to develop the promotional strategies necessary to drive traffic to the websites.  Take a look at the results!

Ask a Marketing Question

One of the features on our website enables visitors to ask a marketing question - and PSM will respond within 24 hours.  Do you have a marketing question?  Or, maybe you would like to review answers to previously asked questions on a variety of topics including direct mail strategies, considerations when contemplating a new or updated website, setting yourself apart from the competition in your client communications and more.  We're always here to answer questions you may have or to brainstorm marketing ideas with you.  Don't hesitate to call us at 651-633-2711.

Thinking of Conducting a Client Survey?

PSM can help you conduct your client survey by determining the appropriate method, how to solicit client feedback, and much more.

What Can PSM Do for You?

We are always interested and willing to meet with you to explore how PSM could add value to your company's strategic marketing initiatives.  Many clients have told us how they appreciate the work we have done to help them meet their business and marketing goals. We value every relationship we have built with our clients and with the wonderful people who refer clients to us.

Are you ready to take your business to the next level?

Contact PSM at 651.633.2711 or twheeler@psm-marketing.com.