 tools
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Tools and Checklists
GENERAL MARKETING
- “What Every Small Business Needs to Know about Marketing: Developing a Marketing Toolkit for your (SCORE) Clients,” - A presentation to SCORE, Counselors to America’s Small Business, by PSM president Terrie Wheeler, on October 17, 2007
- Tips to Growing Your Client Base in 2007: 25 Simple and Effective Business Development Ideas - A checklist of activities to keep you focused on marketing; even if you only have a few minutes to spend
- Test Your Marketing Know-How - See how your marketing practices compare to those of skilled and accomplished marketers - - take our interactive, self-scoring test using a tool we developed for use with our individual clients.
- The Pros and Cons of Various Marketing Strategies - Use this helpful grid to evaluate the plethora of tactical opportunities you have available to you to ensure you are pursuing activities that directly relate back to your overall growth objectives
- Growing Your Business in a Tight Economy - 12 pragmatic ways for professionals to refocus, refine and revitalize their business development efforts
- Strategic Business, Marketing, Public Relations and Sales Planning:
A Summary - A broad overview of the differences of various types of plans
- Attracting Women Business Owners as Clients - Tips and ideas for capitalizing on this important and growing market niche
- Components of a Marketing Plan - A broad outline of what needs to go into an individual, practice group or firm-wide marketing plan
- Ask a Marketing Question - An interactive tool allowing you to pose a question for a PSM professional, who will respond within 24 hours
EFFECTIVE COMMUNICATIONS
NETWORKING
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