Presentation Archives
Guest Speaker. "Marketing Your Collaborative Law Practice," 2002 Collaborative Law Institute, Minneapolis, MN, December 13, 2002
Guest Speaker. "How to Measure and Improve Client Satisfaction," Meritas Law Firms Worldwide, 2002 Marketing Summit, September 20, 2002
Guest Speaker. "Professional Services Marketing: The Services versus Products Approach," undergraduate marketing course, Bethel College, August 13, 2002
Guest Speaker. "Growing Your Business: The Marketing Twist," Annual Symposium, Inner Circle International, June 23, 2002
Guest Speaker. "The Distinctiveness of Ethical Leaders," Concordia University Graduate School course on Ethical Dimensions of Leading and Managing, various presentations in 2001 and in 2002
Guest Speaker. "The Importance of Professional Credentials as an Independent Business Consultant," International Association of Business Communicators (IABC), December 5, 2001
Speaker and Panel Facilitator. "Law Firm Web Sites: The Future of Online Marketing Strategies," Legal Marketing Association, October 11, 2000
Guest Speaker. "Building and Marketing an ADR Practice: What Works and What Doesn't?" Minnesota State Bar Association's ADR Section, September 18, 2000
Speaker and Facilitator. "Maximizing the Effectiveness of Your Professional Services Networking Group," Resource Group for Professional Services, July 25, 2000
Guest Speaker. "Maximizing your Marketing Budget Through Effective Strategic Planning," Waconia Rotary, July 19, 2000
Faculty Member. "Marketing your ADR Practice: Attracting and Retaining Clients and Referral Sources," Minnesota Continuing Legal Education's Certified Civil Mediation Skills Training program, March 14, 2000
Instructor. "Effective Promotional Writing" course, North Hennepin Community College, Center for Training and Development, March 2, 2000
Instructor. "Meeting and Exceeding Client Expectations" course, North Hennepin Community College, Center for Training and Development, January 20, 2000
Guest Speaker. CLE presentation entitled, "How to Market Your Alternative Dispute Resolution Practice," All District Legal Education, June 22, 1999
Guest Speaker. "Media Relations in Professional Services Marketing: Tales From the Front-Line," University of St. Thomas Graduate School of Business, Minneapolis, MN, April 7, 1999
Guest Speaker. "Marketing Your Family Law Practice," Minnesota State Bar Association's 1999 Family Law Institute presentation and panel facilitation, March 30, 1999
Guest Speaker. "Professional Services Marketing Concepts for Accounting Firms: A Fresh Perspective," Association of Accounting Administrators, Minnesota Chapter, October 28, 1998
Guest Speaker. "Relationship Building is a Contact Sport!" Created curriculum for and presented a workshop to The Lamb Group Companies at its national all-employee meeting, October 23, 1998
Guest Speaker. "Generating Marketing Results: What Works and What Doesn't, An Informal Discussion on Marketing Professional Services," Mansfield & Tanick Round Table Session, September 16, 1998
Course Chair. "Marketing for Lawyers: Trends, Tips and Techniques," developed program agenda and secured speakers for a half-day continuing legal education program, presented "Developing and Implementing an Individual Marketing Plan," and moderated a panel entitled, "Generating Results: What Works and What Doesn't," May 13, 1998
Guest Speaker. "Current Trends in Professional Services Marketing," Human Resources Consulting Network meeting, December 1997
Guest Speaker. "Attracting and Retaining Women Business Owners as Clients and Other Niche Marketing Strategies," All District Legal Education seminar keynote luncheon speaker, December 1997
Guest Speaker. "Rainmaking Tips for Women Lawyers: What Really Works," Commercial Law Affiliates regional section meeting, September 1997
Moderator/Facilitator. "Being an Effective Change Agent in Your Firm," National Law Firm Marketing Association, Minnesota Chapter, April 1997
Guest Speaker. "Marketing Considerations for Elder Law Practitioners," Minnesota Institute of Continuing Legal Education (MILE) Elder Law Institute, October 1996
Marketing Trainer. Popham, Haik, Schnobrich & Kaufman Ltd., conducted numerous programs on topics including strategic firm-wide and individual marketing planning, cross-marketing, client service, and prospecting and networking, 1995-1996
Marketing Trainer. "Defining Service From the Client's Perspective,"and "I went to School to Become a Court Reporter Not a Salesperson," Ray J. Lerschen & Associates, created curriculum for and presented a marketing skills development program including sessions on client service and sales training, 1995-1996
Chair and Meeting Facilitator. Minnesota State Bar Association's Marketing and Client Service Section, 1994-1995. Provided opening remarks and introductions at each of five sessions held during the year, attended by 100-120 professionals per session.
Guest Speaker. "Getting and Keeping Clients," Minnesota Women Lawyers, January, 1995
Speaker and Moderator. Maslon, Edelman Borman & Brand's attorney marketing training program. Sessions included corporate in-house counsel panel, media relations training, prospecting and networking, a Maslon attorney panel, and general sales training presentations.
Panelist. Minnesota Public Radio's Business Over Easy program on professional services marketing, February, 1994
Faculty Member and Speaker. "Utilizing Market Research for Results: What Every Marketing Director Should Know," National Law Firm Marketing Association's International Conference, Nashville Tennessee, March 1994
Guest Speaker. "The Importance of Individual Marketing Planning as a Solo Practitioner," Minnesota State Bar Association's Practice Development Section, December, 1993
Guest Speaker. "Entrepreneurial Creativity in the Marketplace," University of St. Thomas' Undergraduate School of Business, November, 1993
Guest Speaker. "Business Development in a Law Firm," Zelle & Larson Law Firm's annual attorney retreat, July, 1992
Guest Speaker. "Marketing in a Law Firm," University of St. Thomas Graduate School of Business, November 1991. Spoke to the Service Marketing Management course.
Speaker. "Accessing Firm Resources: How to Implement Your Ideas," Larkin, Hoffman, Daly & Lindgren's Legal Personnel Development Program, created seminar curriculum, January, 1991
Panelist. "How Law Firms Communicate with the Media," Minnesota State Bar Association's Practice Development Section, October 1990
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