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2017 Articles

December 2016
How to Create Your 2017 Marketing Plan: An Eight-Step Approach to Your Success

February 2017
Pillar I: Retain and Grow Relationships with Clients and Referral Sources

April 2017
Pillar II: Sales Strategies for Lawyers (I Didn’t Go to Law School to Be a Salesperson)

June 2017
Pillar III: Low-Cost, High-Impact Strategies to Increase Your Name Recognition

August 2017
Pillar IV: Staying Top-of-Mind with Contacts: Targeted and Effective Communication Strategies

October 2017
The Evolution of Marketing for Solos and Small Firms: Where We Go from Here

Schedule a Call with Terrie >

Welcome to PSM’s ABA’s GPSolo e-Report Site

My name is Terrie Wheeler, founder and president of PSM Marketing. Every other month throughout 2017, I will be writing articles focused on helping you market and grow your practice. My goal is to provide practical, hands-on ideas that you can implement right away.

Simply click the article title on the left and you will be directed to page chock full of tools, tips, and resources. Consider these pages as “additional trial exhibits” to the article. From templates and tip-sheets to blogs and recorded webinars, the content on this page is designed to help you take it to the next level and implement the ideas you just read about.

Want to chat?

In addition to free content, you can schedule a confidential call with me – free of charge, no strings attached – to discuss marketing questions unique to your practice. It’s as simple as clicking here, and picking a time you would like to talk. I genuinely look forward to meeting you,

Terrie S. Wheeler, PSM President & Founder

Terrie S. Wheeler

About Terrie

In 1997, Terrie leveraged her 12 year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal and financial services industries.

Prior to founding PSM, Terrie served as the marketing director at three large Minnesota law firms. During this time she and her marketing team led all marketing and business development efforts at the firm-wide, practice group, industry group and individual attorney levels by creating and implementing highly-targeted and results-oriented marketing strategies. Learn more about Terrie >

Google Rating

5.0

Based on 40 reviews

PSM Marketing

5.0

15:15 16 Oct 19

Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.

Jennifer Frisbie

20:52 15 Oct 19

I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!

17:22 18 Aug 19

Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!

Brad Michael Micklin

14:07 08 Jun 17

I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.

15:31 27 May 17

I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.

16:40 29 Apr 17

Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!

21:41 18 Apr 17

What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.

12:53 13 Apr 17

Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!

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