Networking is a necessary and essential part of building a strong referral network for any professional – but especially for attorneys, financial advisors, and accountants. Having a strong referral network is generally one of the top sources of new business for … [Read more...]
Auditing Your Current Brand: Three Important Questions To Ask
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the … [Read more...]
3 Steps to Creating a Strong Brand Message
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to … [Read more...]
3 Steps to Creating a Unique Brand for Your Professional Services Firm
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little different. … [Read more...]
Kristy Gusick: Interview on Entrepreneurship
In April 2016, PSM's Kristy Gusick was interviewed by Solidity Financial about her trials and tribulations as an entrepreneur.BackgroundKristy and her husband sold a large manufacturing and energy retrofitting company in their mid-20s. They experienced something that … [Read more...]
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