Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the time and effort. Strong branding allows a firm to command higher prices in the market, have higher engagement realization, and retain key staff. All reasons to want to make your brand as strong as possible. When auditing your … [Read more...]
3 Steps to Creating a Strong Brand Message
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to successful Brand Messaging? Brand Messaging Keys to Success: Train everyone at your firm on the message Practice your elevator speech. Utilize your tagline wherever appropriate in your branding Logo Website … [Read more...]
3 Steps to Creating a Unique Brand for Your Professional Services Firm
Has your firm been looking into improving or creating your own unique brand? An important question to ask yourself when critiquing your brand is whether your firm delivers a product, or whether your firm delivers a service because the strategies are a little different. Today’s blog is going cover how to create a unique brand for your professional services firm. What is the difference between branding a service versus a product? Products are created, and services are DELIVERED. Products are … [Read more...]
Kristy Gusick: Interview on Entrepreneurship
In April 2016, PSM's Kristy Gusick was interviewed by Solidity Financial about her trials and tribulations as an entrepreneur. Background Kristy and her husband sold a large manufacturing and energy retrofitting company in their mid-20s. They experienced something that many 25-year-olds don’t get to, a large influx of cash. There are many challenges that come with easy money, especially at such a young age. They decided to start an investment management firm and a real estate company. … [Read more...]
Is the Risk Worth the Reward?
A little over four years ago, my life was very different. I was employed, doing something that was okay but was slowly making me miserable. We were living in our first home in Oakdale, Minnesota, which was fine but uninspiring. Life could have very easily continued on and everything would have been okay. But I was sensing there was more out there for me in life. I knew that if I was going to do something different, it was going to mean making some pretty big changes. . In August of 2012, I … [Read more...]
- 1
- 2
- 3
- 4
- Next Page »