Not all clients are a pleasure to work with. Some are demanding and high maintenance. Others don't respond to requests for information or pay invoices on time. These are what we call "toxic clients." And they are likely doing more harm than good to you and your staff. … [Read more...]
About Kristy L. Gusick, Partner
7 Clever Ways to Promote Your Blog Post
Maintaining a blog on your firm's website is a great way to showcase your expertise. But if no one knows about your blog post, all of the blood, sweat, and tears you pour into it could be in vain. Don't let this happen! By actively promoting your blog posts, you can … [Read more...]
Want to Blog but Don’t Know How? Use a Ghostwriter
You know you need a blog on your website. You've heard all of the statistics on how it will drive traffic to your website and increase SEO and make you a thought leader, and, heck, you even have things you want to write about. But every time you open Microsoft Word to … [Read more...]
8 Website Maintenance Tips for Professional Service Firms
If you've invested in a high-quality website built on an updated platform, give yourself a hearty pat on the back. But your website is much like a house or car: in order for it to retain its value and function, it needs regular maintenance. This means consistently … [Read more...]
How to Use Your Website to Qualify Leads
In today’s marketplace, the consumer is more in charge of the online search process than ever before. Because of this, a fabulous website is an absolute must. But when it comes to designing your website, it's not all about looks. It's also about whom it will attract. … [Read more...]
