Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” It’s official: Visual learners are taking over the world! But also, video is sooo much easier […]
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook. If you want to grow your business, LinkedIn is clearly […]
It’s “now or never!” says the UN. With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change… a drastic one. It’s hard to do that without stepping outside yourself — or in this case your business. And […]
Traditional marketing is really growing into its name… tradition, and we know traditions aren’t always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022, you can’t ignore the changing marketing landscape if you want your business […]
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.
During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your clients, prospects and referral sources in person at your office, a coffee shop or a restaurant. But as we all know those meetings are simply not possible right now due to the COVID-19 restrictions. Here are 6 tips to help you stay in touch with your contacts in a meaningful way during our ‘stay at home’ mandate.
It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.
This period of social distancing has been a difficult adjustment for our society. With apocalyptic headlines gracing our e-news feeds, it’s tough to avoid a sense of impending doom. However, this is also a prescient time for retrospection and thoughtfulness. How we respond in challenging times like this can shape our worldview moving forward. More importantly, it can help shape the world view of others. Here are 8 ways to be mindful during the COVID-19 pandemic →
Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a result, companies need to adjust their content strategy and approach […]
After working on a few projects with infographics, I have come to the realization that there are dos and don’ts when designing an infographic for your firm.