Last May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for [...]
Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their name is no longer on the door. If you’re an attorney who sees retirement on […]
As a successful attorney, you may sometimes be busier than you’d prefer to be. In your busiest moments, it’s tempting to reevaluate your schedule and look for ways to cut back on your time commitments. In many cases, the first thing on the chopping block is your firm’s marketing efforts.
Many small firms and solo practitioners have a good understanding of marketing and how it affects their business. If you don’t have an expansive marketing department like a large firm would, you’ve likely had to educate yourself and make smart decisions about which marketing avenues to pursue. With so many options, though, it can be stressful and overwhelming to determine the best marketing strategy for your firm.
Terrie S. Wheeler Receives 2017 Volunteer of the Year Award from MN LPRB The Minnesota Lawyers Professional Responsibility Board Office of Lawyers Professional Responsibility has named PSM President & Founder Terrie S. Wheeler as the 2017 Volunteer of the Year! For more information on the award, click here > For the past six years, Terrie […]
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal points“ for an acquisition. So, let’s get back to […]
By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a fad or passing fluke, lawyers and law firms […]
One tool PSM uses with their clients is the Meyers Briggs Type Indicator. The MBTI assessment results in a series of 16 unique personality preference types that include every combination of: Introverted v. Extroverted Sensing v. INtuitive Thinking v. Feeling Judging v. Prospecting Read more about the theory here. It is important to acknowledge that everyone is […]
We are pleased to announce that PSM founder and partner Terrie S. Wheeler, has been appointed by the Minnesota Supreme Court to serve as Vice Chair of the Executive Committee for the Minnesota Lawyers Board of Professional Responsibility. Terrie spent a number of years as an ethics investigator for the Hennepin County Fourth District Ethics […]
Q: What hobbies or pastimes brings you greatest joy when you are not working? Kristy: I really enjoy spending quality time with my family – and I especially enjoy taking road trips with them. My husband, Phil, and I have been married for 21 years now and have two beautiful daughters together, Kasey who is 14 years old […]