In trying to juggle your sales and marketing, you may still be confused as to which tasks fall into what box. Here’s a breakdown of the differences between sales and marketing with examples.
3 Ways to Be More Inclusive in Your Marketing
Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn’t convinced you yet, just listen to the numbers. As a business owner, it’s imperative that you connect with your target audiences. And inclusive marketing is what will […]
9 Reasons to Outsource Your Marketing
If you’re not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your business or firm. What does it mean to outsource your marketing? […]
Harness the Power of Ghostwriting for Your Business
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand’s voice, tone, and style into engaging content focused on your marketing goals. The “ghost” part of ghostwriting points to the fact that ghostwriters do not […]
Picking The Right Social Media Channels For Your Business
In a July 2022 report, research showed that 4.7 billion people are active on social media. That’s a whopping 67% of the world’s nearly 8 billion-strong population. And it’s 4.7 billion reasons why you need to market your business on social media — no matter what type of business you own. You’re probably in one […]
Why Integrating Video on Your Website + Social Media Makes Sense
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” It’s official: Visual learners are taking over the world! But also, video is sooo much easier […]
7 Best Practices for Marketing on LinkedIn
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook. If you want to grow your business, LinkedIn is clearly […]
PSM Can Help Your Green Energy Company Thrive
It’s “now or never!” says the UN. With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change… a drastic one. It’s hard to do that without stepping outside yourself — or in this case your business. And […]
Master the New Digital Marketing Landscape of 2022!
Traditional marketing is really growing into its name… tradition, and we know traditions aren’t always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022, you can’t ignore the changing marketing landscape if you want your business […]
COVID-19 Made Content Marketing the Emperor
For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.
