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The Difference Between Sales and Marketing

December 28, 2022 By PSM Marketing

The Difference Between Sales and Marketing - PSM Marketing

In trying to juggle your sales and marketing, you may still be confused as to which tasks fall into what box. Here’s a breakdown of the differences between sales and marketing with examples.

Filed Under: Marketing Coaching, Outsourced Marketing, Pillar II: Develop New Business, Strategy

3 Ways to Be More Inclusive in Your Marketing

November 23, 2022 By PSM Marketing

3 Ways to Be More Inclusive in Your Marketing - PSM Marketing

Between the years of 2016 and 2022, the United States population growth came almost exclusively from people of color. If the considerable increase in conversations about diversity hasn’t convinced you yet, just listen to the numbers. As a business owner, it’s imperative that you connect with your target audiences. And inclusive marketing is what will […]

Filed Under: Clients, Digital, Outsourced Marketing, Small Businesses

9 Reasons to Outsource Your Marketing

October 23, 2022 By PSM Marketing

9 Reasons to Outsource Your Marketing - PSM Marketing

If you’re not confident about your internal team’s abilities to plan and implement your marketing and growth strategy , it might be a sign for you to consider outsourcing your marketing department. Put simply, the quality of your marketing can make or break your business or firm. What does it mean to outsource your marketing? […]

Filed Under: Outsourced Marketing

Harness the Power of Ghostwriting for Your Business

September 21, 2022 By PSM Marketing

Harness the Power of Ghostwriting for Your Business - PSM Marketing

Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand’s voice, tone, and style into engaging content focused on your marketing goals. The “ghost” part of ghostwriting points to the fact that ghostwriters do not […]

Filed Under: Marketing Technology, Outsourced Marketing, Pillar IV: Effective Communications, Websites

Picking The Right Social Media Channels For Your Business

September 15, 2022 By PSM Marketing

Picking The Right Social Media Channels For Your Business - PSM Marketing

In a July 2022 report, research showed that 4.7 billion people are active on social media.  That’s a whopping 67% of the world’s nearly 8 billion-strong population.  And it’s 4.7 billion reasons why you need to market your business on social media — no matter what type of business you own. You’re probably in one […]

Filed Under: Digital, Marketing Coaching, Marketing Technology, Outsourced Marketing

Why Integrating Video on Your Website + Social Media Makes Sense

August 2, 2022 By PSM Marketing

Why Integrating Video on Your Website + Social Media Makes Sense - PSM Marketing

Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, “88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” It’s official: Visual learners are taking over the world! But also, video is sooo much easier […]

Filed Under: Clients, Contractors, Digital, E-Commerce Websites, Green Energy, Law Firm Marketing, Marketing Technology, Non-Profits, Small Businesses, Websites

7 Best Practices for Marketing on LinkedIn

June 27, 2022 By PSM Marketing

7 Best Practices for Marketing on LinkedIn - PSM Marketing

LinkedIn now hosts a whopping 810 million members.   Not bad for a 19-year-old business social platform.  And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than those who only use Facebook.  If you want to grow your business, LinkedIn is clearly […]

Filed Under: Contractors, Law Firm Marketing, Marketing Coaching, Marketing Technology, Non-Profits, Small Businesses

PSM Can Help Your Green Energy Company Thrive

June 20, 2022 By PSM Marketing

PSM Can Help Your Green Energy Company Thrive - PSM Marketing

It’s “now or never!” says the UN.   With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change… a drastic one.   It’s hard to do that without stepping outside yourself — or in this case your business. And […]

Filed Under: Green Energy, Outsourced Marketing

Master the New Digital Marketing Landscape of 2022!

May 20, 2022 By PSM Marketing

Master the New Digital Marketing Landscape of 2022 - PSM Marketing

Traditional marketing is really growing into its name… tradition, and we know traditions aren’t always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022, you can’t ignore the changing marketing landscape if you want your business […]

Filed Under: Digital, Marketing Coaching, Marketing Technology, Services

COVID-19 Made Content Marketing the Emperor

July 8, 2020 By PSM Marketing

COVID-19 Made Content Marketing the Emperor | PSM Marketing

For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.

Filed Under: COVID-19 Marketing Toolkit, Jim Bliwas, Marketing Motivation, Marketing Technology, Outsourced Marketing

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Contact Us

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

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