A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30’ on others, I might have been out doing something more diverting and would have missed it entirely. The article lists 18 marketing trends […]
A Time For Reflection: Why What You Want Matters Most
As you look at the time between now and the end of the year, you have a unique opportunity, available to you only once per year. You can take the time during what remains of December to look back before you launch forward into 2018!
Overcoming the Isolation of Being a Solo Practitioner
Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you’re in a small firm or a solo practitioner, isolation can be debilitating, particularly when you are trying to build a “firm” mentality […]
Starting a Business in Minnesota: Tips and Tricks
Whether you are leaving a larger firm/company, or spreading your entrepreneurial wings for the first time, starting your own business can be as daunting as it is exciting. Many people make up their mind to start a new adventure, but quickly find
6 Ways For Midsized Firms To Land Larger Clients
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out, especially accountants and consultants. How did this happen? More precisely, why did lawyers let it […]
5 Steps to Executing Exceptional Client Service
This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors. Our already busy lives were rocked with this out-of-left-field assignment as we began making what felt like mile-long to-do lists of everything that needed to be done. Planning a funeral, […]
Driving New Business Through Strategic Referrals: It’s A 2-Way Street
Are you happy with the flow of referrals into your practice? The financial success of a lawyer can be measured by the strength of his or her referral network. While lawyers know they should do more to build these lucrative relationships, few apply a strategic process to this goal. So, what can you do to […]
1 Simple Way LinkedIn Can Help Your Firm Connect with New Clients
Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and efficient. Here’s one idea. Let’s say your potential customer base is small and medium-sized businesses (SME’s). You can initially narrow the list of potential clients to certain industries within a short distance of your firm. […]
You’re the CEO of Your Practice: Think Like an Entrepreneur
By Terrie S. Wheeler View Terrie’s April 2016 webinar-on-demand, “You Are the CEO of Your Practice: Now Think Like an Entrepreneur,” here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to be learned from the greatest entrepreneurial gurus […]
Going Solo: Part II
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend time contemplating your business goals. […]
