Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!
Gutenberg is Coming: Exploring the Latest WordPress Page Editor
Have you heard of the Gutenberg Page Editor for WordPress? By 2019, the default page editor you’ve come to know is getting a major overhaul. Gutenberg will have a learning curve for many, but its creation by WordPress is forward-thinking and a step in the right direction.
What’s a Website Plugin?
If you’re not immersed in the world of website development, you may not know what a website plugin is. That’s okay! This blog post will give a brief overview of what a plugin is and some of the most important plugins to have for your website.
The Genesis Framework: Why It Rocks
Developers build websites using intricate code structures called frameworks. I know what you’re thinking…green code cascading down your screen Matrix-style. Unfortunately, it’s not that cool. A framework is just a bunch of code that looks something like this: Once a framework has been built, you can apply a theme. Think of the framework as a […]
Does Marketing Affect Your Government’s Strategic Plan?
Developing a strategic plan is an integral step toward any local government’s success. Serving as a road map for townships, cities, counties, and states, strategic plans outline broad goals and initiatives to be accomplished on a set timeline. Whether you’re trying to bring new business to your area, tackle a public health crisis, or provide […]
City of New Brighton: Case Study
In February of 2015, I was surfing the web (as all millennials do) and came across the City of New Brighton’s website. As a New Brighton native, I was surprised to find my hometown’s website in such disarray. The overall design was antiquated, the site was not responsive, and the menu structure was out of […]
