Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and efficient. Here’s one idea. Let’s say your potential customer base is small and medium-sized businesses (SME’s). You can initially...
By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...
You’ve dabbled on LinkedIn but now you are wondering if it’s worth ‘taking the plunge’ and actually devoting more time to using it. Can it really help you bring in more business? The short answer is yes – if you follow the recommendations below. 1. Complete Your...