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LinkedIn How-To: Add an Administrator to Your Company Page

November 10, 2016 By Elissa Schufman, Project Manager

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First, log into your LinkedIn account. On the Homepage Menu, scroll over to Interests, then click on Companies from the drop down menu. Next, click on the company page from the right hand side menu that you’d like to add an administrator to. For this example, … [Read more...]

Filed Under: Elissa Y. Schufman, Financial Services Marketing, Law Firm Marketing, Marketing Technology, Outsourced Marketing

Why to Triple Clean Your List — Every Time

March 22, 2016 By Elissa Schufman, Project Manager

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It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list, … [Read more...]

Filed Under: Elissa Y. Schufman, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing, Pillar IV: Effective Communications

LinkedIn How-To: Post an Update on LinkedIn

February 11, 2016 By Elissa Schufman, Project Manager

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One of the easiest ways to keep your LinkedIn profile top-of-mind is to post updates. You can write your own updates from your LinkedIn homepage. To post an item that interests you or might interest your contacts, first make sure you are logged in. Near the top of your … [Read more...]

Filed Under: Elissa Y. Schufman, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing

LinkedIn How-To: Share an Update on LinkedIn

January 28, 2016 By Elissa Schufman, Project Manager

waterfall

One of the easiest ways to make your LinkedIn page appealing, showcase that you are active, and keep it current it to share updates. You can write your own updates from your LinkedIn homepage, but an easy way to supplement created content is to share content from … [Read more...]

Filed Under: Elissa Y. Schufman, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology

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