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Content Marketing and Blog Trends for 2020

October 3, 2019 By Jim Bliwas

Content Marketing and Blog Trends for 2020 | PSM Marketing

Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a … [Read more...]

Filed Under: Case Studies, Contributors, Digital, Jim Bliwas, Marketing Technology, Pillar IV: Effective Communications

6 Reasons Why Content Is Too Important for Lawyers to Write

August 21, 2018 By Jim Bliwas

Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’s that you know it too well. As a result, few attorneys understand how to explain something … [Read more...]

Filed Under: Contributors, Jim Bliwas, Law Firm Marketing, Marketing Coaching, Pillar IV: Effective Communications, Websites

Why Case Studies Are Crucial on Websites for Professional Services

February 23, 2018 By Jim Bliwas

snowflake

Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio and … [Read more...]

Filed Under: Jim Bliwas, Marketing Technology, Pillar II: Develop New Business, Websites

Looking Back to See Ahead: Trends In Law Firm Marketing

February 6, 2018 By Terrie S. Wheeler, MBC

arrows business woman on phone trending

Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has nearly three decades of experience for small and mid-sized law firms. In one of her recent articles, Terrie spills the beans on how … [Read more...]

Filed Under: Jim Bliwas, Law Firm Marketing, Marketing Technology, Terrie S. Wheeler

Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas PSM Marketing Should Steal From Products Companies

February 2, 2018 By Jim Bliwas

mountain lake winter landscape

A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30’ on others, I might have been out doing something more diverting and would have missed it … [Read more...]

Filed Under: CPAs, Financial Services Marketing, Jim Bliwas, Law Firm Marketing, Marketing Action Plan

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Terrie Wheeler:
Direct: 320.358.1000
Email: Terrie@PSM-Marketing.com

Kristy Gusick:
Mobile: 651.592.4662
Email: Kristy@PSM-Marketing.com

Michelle Wheeler:
Mobile: 651.295.7333
Email: Michelle@PSM-Marketing.com

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