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COVID-19 Made Content Marketing the Emperor

July 8, 2020 By PSM Marketing

COVID-19 Made Content Marketing the Emperor | PSM Marketing

For more than a decade, there has been a saying in marketing that “content is king.” It is still true but has been elevated to an even higher level. Thanks to the pandemic, content marketing has become the Emperor. And like the fictional Emperor, it needs new clothes. There is a simple reason for this. COVID-19 lockdowns blocked smaller businesses and professional practices from many of the traditional marketing and business development activities that generated new business in the past.

Filed Under: COVID-19 Marketing Toolkit, Jim Bliwas, Marketing Motivation, Marketing Technology, Outsourced Marketing

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

May 26, 2020 By Terrie S. Wheeler, MBC

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up, another shift is required. Find out what you can do to remain relevant and necessary as the economy begins to open up.

Filed Under: Clients, Contractors, COVID-19 Marketing Toolkit, CPAs, Digital, Financial Services Marketing, Jim Bliwas, Law Firm Marketing, Marketing Coaching, Marketing Technology, Non-Profits, Outsourced Marketing, Small Businesses, Strategy, Terrie S. Wheeler

Don’t Let Your Content + Blogs Succumb to COVID-19

April 6, 2020 By PSM Marketing

Don’t Let Your Content + Blogs Succumb to COVID-19 | PSM Marketing

It’s not easy to focus on blogs and adding new webpages when you’re working in your home with bored kids wanting attention, maybe a dog running around the house who also wants you to play or the cat deciding your keyboard is the perfect place to walk across, and when just going to the store for food can be a daunting task. But remaining pertinent and valuable to your clients is more important now than ever.

Filed Under: COVID-19 Marketing Toolkit, Jim Bliwas, Marketing Coaching, Marketing Motivation, Marketing Technology, Outsourced Marketing, Pillar IV: Effective Communications

Content Marketing and Blog Trends for 2020

October 3, 2019 By PSM Marketing

Content Marketing and Blog Trends for 2020 | PSM Marketing

Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a result, companies need to adjust their content strategy and approach […]

Filed Under: Case Studies, Contributors, Digital, Jim Bliwas, Marketing Technology, Pillar IV: Effective Communications

6 Reasons Why Content Is Too Important for Lawyers to Write

August 21, 2018 By PSM Marketing

Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’s that you know it too well. As a result, few attorneys understand how to explain something simply in a blog, article or even […]

Filed Under: Contributors, Jim Bliwas, Law Firm Marketing, Marketing Coaching, Pillar IV: Effective Communications, Websites

Why Case Studies Are Crucial on Websites for Professional Services

February 23, 2018 By PSM Marketing

snowflake

Not many professional and financial firm websites feature them, which is both surprising and astounding. Why? Because on sites with easily-found, searchable and readable case studies, typically they are the third-most read items after a practitioner’s bio

Filed Under: Jim Bliwas, Marketing Technology, Pillar II: Develop New Business, Websites

Looking Back to See Ahead: Trends In Law Firm Marketing

February 6, 2018 By Terrie S. Wheeler, MBC

arrows business woman on phone trending

Terrie S. Wheeler, MBC, is the founder of PSM and a professional marketing coach. She specializes in the legal marketing industry and has nearly three decades of experience for small and mid-sized law firms. In one of her recent articles, Terrie spills the beans on how the trends in law firm marketing have evolved through […]

Filed Under: Jim Bliwas, Law Firm Marketing, Marketing Technology, Terrie S. Wheeler

Abby Hoffman Wrote Steal This Book; Here Are 5 Ideas PSM Marketing Should Steal From Products Companies

February 2, 2018 By PSM Marketing

mountain lake winter landscape

A crucial but little-noticed article popped up briefly on my LinkedIn newsfeed recently. Were it not for the wind chill in Toronto that ranged from -20’C on a “mild” day to -30’ on others, I might have been out doing something more diverting and would have missed it entirely. The article lists 18 marketing trends […]

Filed Under: CPAs, Financial Services Marketing, Jim Bliwas, Law Firm Marketing, Marketing Action Plan

The 2018 Law Firm Outlook: Hot Practices and Marketing Trends

December 28, 2017 By PSM Marketing

new years sparkler

A retired management consultant has been tracking emerging trends in the legal profession for more than 25 years. The fact that he wound down his practice has not dimmed his enthusiasm for checking in with law firms and networks, non-traditional providers of legal marketing services, legal departments, surveys and media that track the business of […]

Filed Under: Jim Bliwas, Law Firm Marketing

Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer

December 10, 2017 By PSM Marketing

berries snow winter

Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news section, where articles were relatively short so all the week’s events would fit, the length of “back of the book” […]

Filed Under: Jim Bliwas, Law Firm Marketing, Pillar IV: Effective Communications

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Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Contact

Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

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