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Staying Positive and Productive During the COVID-19 Pandemic

Staying Positive and Productive During the COVID-19 Pandemic

Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as...

Our Gift to You: The 2020 Marketing Planner

Our Gift to You: The 2020 Marketing Planner

Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet?  If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor?  Maybe you...

Virtual Marketing Model Leads to Work-Life Balance

Virtual Marketing Model Leads to Work-Life Balance

PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...

Content Marketing and Blog Trends for 2020

Content Marketing and Blog Trends for 2020

Like almost everything else in business, there are cycles of what clients and customers want to read in blogs and in articles. In 2020, the most important development in content marketing trends is that the preferences of clients and customers are changing again. As a...

PSM Helps Employment Law Firm Generate Millions

PSM Helps Employment Law Firm Generate Millions

We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer,...

Infographic Tips and Tricks

Infographic Tips and Tricks

Can Infographics Help Your Firm's Content? After working on a few projects with infographic use, I have come to the realization that there are dos and don’ts when designing an infographic for your firm. As the intern for PSM, I was given a large amount of freedom when...

6 Ways to Manage Email During The Busy Time of Year

6 Ways to Manage Email During The Busy Time of Year

During the busy time of year - or tax season - many firms find themselves buried under mountains of email. And once email hits a critical mass, it can be nearly impossible to get organized again. When looking at productivity in firms, we have found that busy legal and...

Is Your Website Working FOR You?

Is Your Website Working FOR You?

Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...

6 Tips for Effective Email Newsletter Marketing

6 Tips for Effective Email Newsletter Marketing

Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an...

5 Spring Cleaning Tips for Your Small Business Website

5 Spring Cleaning Tips for Your Small Business Website

Spring is in the air in Minnesota…at least it was until this wonderful mid-April snow storm. I’m optimistic, however, that the snow will quickly melt and true spring will emerge! You’ve probably spent some time sorting through your spring wardrobe, deep-cleaning your...

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