For small businesses across industries, the decision to invest in Google Ads can be a challenging one. On the one hand, Google Ads offers the potential to reach a vast audience and drive significant traffic to your website. On the other hand, it can be expensive and...
As businesses of all sizes continue to grow and expand, managing customer relationships is becoming increasingly important. A good customer relationship management (CRM) system can help businesses stay organized, streamline communication, and improve customer...
Ghostwriting? Is it like Casper the friendly ghost giving you blogging advice over your shoulder? Not quite. What Is Ghostwriting? A ghostwriter is a professional writer who infuses your brand's voice, tone, and style into engaging content focused on your marketing...
In a July 2022 report, research showed that 4.7 billion people are active on social media. That's a whopping 67% of the world's nearly 8 billion-strong population. And it's 4.7 billion reasons why you need to market your business on social media — no matter what...
Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...
LinkedIn now hosts a whopping 810 million members. Not bad for a 19-year-old business social platform. And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...
Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...
Traditional marketing is really growing into its name... tradition, and we know traditions aren't always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022,...
LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...
We have all been receiving a barrage of emails from companies small and large about how they are handling the COVID-19 Pandemic. In our opinion, most of them are WAY too long and provide details that customers and employees simply...
We are experiencing something completely unprecedented with the arrival of COVID-19 in the United States. “Non essential” businesses are closing their doors due to state-issued executive orders. From a public safety standpoint, closing local businesses is a...