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Lead With Your Strengths: The Key To Marketing Success For Introverts

Lead With Your Strengths: The Key To Marketing Success For Introverts

As a lawyer, you have pressure every day to serve your clients, meet court deadlines, participate in the management of your firm, bill your clients, collect your fees and myriad other tasks. In addition to keeping the marketing wheels on the bus of your practice,...

Never Underestimate the Value of a Strong Handshake!

Never Underestimate the Value of a Strong Handshake!

A young man came to my door this morning to see if we were interested in sealcoating our driveway.  He proceeded to tell me how the process worked, how he could repair part of our driveway and that the whole thing would be $1,100 - - an amazing deal!  When I opened...

Today’s Investment in Tomorrow’s Results

Today’s Investment in Tomorrow’s Results

It can be really difficult to invest in marketing today for what feels like an unknown payoff in the future. Many professionals think that by being "out there' in the marketplace with a stellar reputation, clients will seek them out in droves. Consider for a moment a...

1 Simple Way LinkedIn Can Help Your Firm Connect with New Clients

1 Simple Way LinkedIn Can Help Your Firm Connect with New Clients

Like most professional firms, you have limited resources for marketing. Therefore, your marketing efforts need to be both effective and efficient. Here’s one idea. Let’s say your potential customer base is small and medium-sized businesses (SME’s). You can initially...

The Argument for a Strong Brand Voice

The Argument for a Strong Brand Voice

By Meg E. Haley, Copywriter Whether starting a business or seeking to redefine what it stands for, creating brand documents is a project not to be overlooked. Unfortunately, many people in decision-making positions are under the impression that “branding” simply means...

Find Your Place In The Sun!

Find Your Place In The Sun!

I, Terrie, am fortunate to have a very talented husband who built me a beautiful new office last summer. This year I am truly enjoying my place in the sun! Why is this so important? Because like you, I need to have a place to work that is beautiful, functional, and...

Sweat the Small Stuff: The Ethics of Marketing Your Law Practice

Sweat the Small Stuff: The Ethics of Marketing Your Law Practice

Many of you have heard of the book, “Don’t Sweat the Small Stuff,” by Richard Carlson. When it comes to ethically marketing your law practice, it’s the small stuff that matters. From returning calls and emails in a timely fashion to zealously advocating for your...

Are You Engaging? How to Drive Results on LinkedIn

Are You Engaging? How to Drive Results on LinkedIn

By Terrie S. Wheeler, MBC I can finally report that nearly every lawyer I talk to today has a LinkedIn profile. This is great news considering most lawyers fell squarely into the “late adopter” category when LinkedIn reared its head in 2007. After seeing it wasn’t a...

Small Investments for Big Productivity

Small Investments for Big Productivity

By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It’s easy to get bogged down by the seemingly never-ending list of things to do at...

Get To Know Terrie: What’s Her MBTI Type?

Get To Know Terrie: What’s Her MBTI Type?

One tool PSM uses with their clients is the Meyers Briggs Type Indicator. The MBTI assessment results in a series of 16 unique personality preference types that include every combination of: Introverted v. Extroverted Sensing v. INtuitive Thinking v. Feeling Judging...

Hootsuite: Helpful Tips to Get You Started!

Hootsuite: Helpful Tips to Get You Started!

By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a social media management system that allows you to schedule posts days, weeks, and months in advance. Hootsuite is pretty...

Electronic First Impressions: You Still Get Only One Chance!

Electronic First Impressions: You Still Get Only One Chance!

By Heather Felt, Project Manager & Copywriter When the subject of first impressions comes up, we tend to think of face-to-face encounters and the importance of a good handshake, direct eye contact and making sure there is no spinach stuck between our teeth....

Thinking About Hiring a Marketing Firm? Part II

Thinking About Hiring a Marketing Firm? Part II

5 More Questions to Consider Before Hiring a Marketing Firm (Part II) You can view the first part of this blog post here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...

Thinking About Hiring a Marketing Firm? Part I

5 Questions to Consider Before Hiring a Marketing Firm (Part I) Read Thinking About Hiring a Marketing Firm? Part II here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...

You’re the CEO of Your Practice: Think Like an Entrepreneur

By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to...

Get to Know Terrie: Her Hobbies

Get to Know Terrie: Her Hobbies

Terrie: So first, let me say I work a lot. I have the luxury of being an empty-nester and having a BEAUTIFUL office from which I work. The combination means I am working a lot and at odd hours.  It's hard for me to draw a line because I am very engaged in the work I...

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