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Understanding Digital Images

Understanding Digital Images

By Michelle R. Wheeler Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests,...

How to Kickstart Your Firm’s Facebook Page

How to Kickstart Your Firm’s Facebook Page

Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...

Why to Triple Clean Your List — Every Time

Why to Triple Clean Your List — Every Time

It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list,...

Terrie’s Top 5 Strengths

Get to Know Terrie: What are Your Top 5 Strengths? Q: What are your Strengths on StrengthsFinder, and how do they help you best serve your clients? Terrie: As many of our clients know, Michelle and I use the Gallop Organization's StrengthsFinder assessment to...

Content is King

Your Path to Increased Name Recognition and New Business By Terrie S. Wheeler, MBC With the proliferation of LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, podcasts, blogging, list servs, RSS feeds, email marketing, video blogging, webinars, and...

Hootsuite How-To: Manage Multiple Social Media Accounts

Hootsuite How-To: Manage Multiple Social Media Accounts

By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by using a software to make your social media presence less stressful and...

Tips for Creating Interesting and Informative Videos

Tips for Creating Interesting and Informative Videos

By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website will engage your audience and make them interested in you, your message, and your business — meaning prospective clients will be...

LinkedIn How-To: Post an Update on LinkedIn

LinkedIn How-To: Post an Update on LinkedIn

One of the easiest ways to keep your LinkedIn profile top-of-mind is to post updates. You can write your own updates from your LinkedIn homepage. To post an item that interests you or might interest your contacts, first make sure you are logged in. Near the top of...

The Big Trend In 2016: Adding Video To Your Website

The Big Trend In 2016: Adding Video To Your Website

As more and more lawyers are jumping into the Web-based digital video movement, being the star of ones’ own video shoot can spark fear into the hearts of even the most fearless lawyers. Consider the statistics: One of the top four online marketing strategies for 2016...

LinkedIn How-To: Share an Update on LinkedIn

LinkedIn How-To: Share an Update on LinkedIn

One of the easiest ways to make your LinkedIn page appealing, showcase that you are active, and keep it current it to share updates. You can write your own updates from your LinkedIn homepage, but an easy way to supplement created content is to share content from...

How to Write a Blog Post

How to Write a Blog Post

After you have reviewed the tips from To Blog or Not to Blog: A Primer for Lawyers, use this format to create your blog. Title: You are trying to pull people in so they want to read your blog post. Make it interesting! Introductory Paragraph: Introduce your blog topic...

To Blog Or Not To Blog: A Primer For Lawyers

To Blog Or Not To Blog: A Primer For Lawyers

In today’s digital world, there are many ways to increase your name recognition in the marketplace. However, you want to make sure your time is spent on activities most likely to succeed and generate results. Measuring the results from blogging isn’t just about...

The Next Generation of Small Business Marketing: Websites

The Next Generation of Small Business Marketing: Websites

By Michelle R. Wheeler | With 2016 on the horizon, the nature of marketing for small businesses is at a precipice. Organizations are no longer paying upwards of $50,000 for a simple website. Engaging with customers and clients no longer gravitates around print...

Focus on the Six Most Important Marketing Channels

Focus on the Six Most Important Marketing Channels

As a professional, it can be challenging to balance servicing clients with consistently marketing for new clients. It seems to be a challenge that all professionals face. When you have time to market, you often don't know where to focus your efforts. In my experience,...

Staying Top-of-Mind: Part II

Staying Top-of-Mind: Part II

Targeted Communication Strategies for Lawyers, Part II Continuing from Part I of Staying Top-of-Mind, here are a few more ideas that represent communications best practices for lawyers who want to stay top-of-mind with their clients, contacts, and referral sources....

Professional Services Branding 101

Professional Services Branding 101

Now is the time of year when firms are typically looking at creating a marketing plan or updating their marketing strategy for the upcoming year. An important part of a marketing strategy for any professional service firm is knowing and being able to consistently...

Staying Top-of-Mind

Staying Top-of-Mind

Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal? To stay top-of-mind with your A-level connections. The following...

Be Thankful: Ten Ways to Thank Your Clients

Be Thankful: Ten Ways to Thank Your Clients

'Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes out of style and is always appreciated. This is the time of year to list...

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