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The Benefits of Outsourced Marketing for Contractors

The Benefits of Outsourced Marketing for Contractors

Are you tired of trying to navigate the murky waters of marketing while trying to run your home trade or contracting business? Well, fear not my fellow tradespeople, because outsourced marketing is here to save the day! At PSM Marketing, we understand that running a...

BREAKING: PSM Marketing Certified By the WBENC

BREAKING: PSM Marketing Certified By the WBENC

[Saint Paul, MN]— August 17, 2022 —PSM Marketing, LLC, a small business specializing in outsourced marketing for professional services firms, small businesses, and non-profits, is proud to announce its recent national certification as a Women’s Business Enterprise by...

Why Integrating Video on Your Website + Social Media Makes Sense

Why Integrating Video on Your Website + Social Media Makes Sense

Have you ever watched a video to help you make a buying decision? Chances are, you have. According to Wyzowl, "88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video." It's official: Visual learners are taking over the...

How Legal Advertising Rules are Changing in Minnesota

How Legal Advertising Rules are Changing in Minnesota

How the Rules Related To Advertising Will Change: What Minnesota Lawyers Need to Know As of September 1, 2022, the Minnesota Rules of Professional Conduct have been streamlined and simplified in support of lawyers who want to do advertising. But take note: Even the...

7 Best Practices for Marketing on LinkedIn

7 Best Practices for Marketing on LinkedIn

LinkedIn now hosts a whopping 810 million members.   Not bad for a 19-year-old business social platform.  And despite social giant Facebook hosting 2.91 billion members, businesses who do their marketing on LinkedIn increased their lead generation by 277% more than...

PSM Can Help Your Green Energy Company Thrive

PSM Can Help Your Green Energy Company Thrive

It's "now or never!" says the UN.   With human beings on the brink of creating an uninhabitable planet for ourselves, now is the time to properly market your green energy company and make a change... a drastic one.   It's hard to do that without stepping outside...

How to Avoid Rainbow Washing this Pride Month

How to Avoid Rainbow Washing this Pride Month

Have you seen all the rainbow logos inundating your social media feed since pride month kicked off on June 1st? Ever since the Supreme Court legalized same-sex marriage on June 26, 2015 (Obergefell v. Hodges) it has become commonplace for companies and organizations...

The Power of Solar Energy Case Studies

The Power of Solar Energy Case Studies

Solar energy is gaining momentum as an efficient and eco-friendly solution for residential and commercial properties. As more people become interested in adopting solar energy, solar energy companies must showcase their work through case studies. In this blog post, we...

Master the New Digital Marketing Landscape of 2022!

Master the New Digital Marketing Landscape of 2022!

Traditional marketing is really growing into its name... tradition, and we know traditions aren't always useful to adopt in the modern age. At least not without good reason. The digital marketing landscape is now where most marketers focus their efforts. And in 2022,...

Easing Back into Marketing Post-Covid

Easing Back into Marketing Post-Covid

Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...

How to Track the ROI on your Marketing Efforts

How to Track the ROI on your Marketing Efforts

Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...

How to Choose the Right Marketing Company for Your Law Firm

How to Choose the Right Marketing Company for Your Law Firm

I have a prospective law firm client who found PSM through the SEO we do.  It’s a firm in Scottsdale, Arizona. My process is always to offer to meet with and talk to the firm in our PSM Video conference Room, which I did with this law firm. It was a very positive...

Public Relations 101 for Law Firms

Public Relations 101 for Law Firms

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...

How to Engage on LinkedIn: Tips for Professionals

How to Engage on LinkedIn: Tips for Professionals

LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...

PSM Partner Series: Michelle Wheeler

PSM Partner Series: Michelle Wheeler

At the ripe age of six years old, Michelle Wheeler learned about the world of marketing through her mother, Terrie Wheeler, founder of PSM Marketing. Michelle would spend evenings stapling her mother’s proposals, assembling presentation packets, and learning the lingo...

2021 LinkedIn Checklist ✔

2021 LinkedIn Checklist ✔

The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....

PSM Partner Series: Terrie Wheeler

PSM Partner Series: Terrie Wheeler

A three part series offering an inside look at the women behind PSM-Marketing, the early days, career perspectives & entrepreneurial challenges. Part one is with Terrie Wheeler, MBC, President and Founder of PSM Marketing, LLC In 1997, Terrie Wheeler sat in her...

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