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Public Relations 101 for Law Firms

Public Relations 101 for Law Firms

The purpose of this brief article is to convey PSM LLC’s approach to public and media relations for lawyers and law firms. Getting Started with Public Relations for Attorneys Before a public and media relations strategy can be implemented there are a number precursors...

How to Engage on LinkedIn: Tips for Professionals

How to Engage on LinkedIn: Tips for Professionals

LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...

2021 LinkedIn Checklist ✔

2021 LinkedIn Checklist ✔

The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....

8 Rules of Video Call Etiquette While Working from Home

8 Rules of Video Call Etiquette While Working from Home

Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

As COVID-19 Lockdowns Ease, Content Marketing Changes Again

By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...

Working Remotely: Why you Still Need to Dress the Part

Working Remotely: Why you Still Need to Dress the Part

Somewhere in the ’90s, casual Friday happened. At the time, many businesses were concerned about client perceptions and would post notes at their reception desks to brace visitors for the shock of seeing their employees in Dockers and button-downs. Casual Friday soon...

How to Maintain Your Sanity When Working from Home

How to Maintain Your Sanity When Working from Home

Free Webinar: How to Maintain Your Sanity While Working from Home Apr 9, 2020 11:30 AM CDT Presenter: Michelle Wheeler Register Now → PSM Marketing has been a “virtual” marketing company since its inception in 1997. At the time,...

Staying Positive and Productive During the COVID-19 Pandemic

Staying Positive and Productive During the COVID-19 Pandemic

Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as...

Our Gift to You: The 2020 Marketing Planner

Our Gift to You: The 2020 Marketing Planner

Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet?  If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor?  Maybe you...

PSM Helps Employment Law Firm Generate Millions

PSM Helps Employment Law Firm Generate Millions

We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer,...

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