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Is Your Website Working FOR You?

Is Your Website Working FOR You?

Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...

6 Tips for Effective Email Newsletter Marketing

6 Tips for Effective Email Newsletter Marketing

Whether you are a solo practitioner or a large-sized firm, an email newsletter is a building block of a solid digital marketing strategy. In the past five years, the number of email marketing tools and programs has grown. Previously just a few options for managing an...

3 Reasons to Care About Video in Digital Marketing

3 Reasons to Care About Video in Digital Marketing

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have?...

Top Social Media Trends to Watch in 2019

Top Social Media Trends to Watch in 2019

The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year...

Like, Share, Follow: Marketing Tactics for Lawyers

Like, Share, Follow: Marketing Tactics for Lawyers

Last May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The...

Laser-Focused Targeting: The Key to Your Success

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to...

Planning for Your Retirement: Ride into the Sunset or Sell?

Planning for Your Retirement: Ride into the Sunset or Sell?

Small firms and solo practitioners often find themselves decades into their lucrative legal career with no clear successor. After creating a respectable and decorated reputation for their firm, many are left asking themselves what’s next for the practice once their...

Thinking of Leaving Your Law Firm? Don’t Jump Too Fast

Thinking of Leaving Your Law Firm? Don’t Jump Too Fast

Let’s face it, attorneys are a driven bunch, and that can sometimes mean the grass always seems greener on the other side. As new opportunities for growth present themselves, whether that may be a chance to go in-house with a client, to join a well-known, reputable...

Talented Women Leaving the Law: Could Marketing Demands Play a Role?

Talented Women Leaving the Law: Could Marketing Demands Play a Role?

Each year, an influx of bright-eyed new attorneys joins the workforce. Even so, the percentage of female attorneys remains disproportionate. In addition, thousands of women attorneys leave their firms or the field entirely, further widening the gap. These women are...

The Best Marketing Strategies for Small Firms and Solos in 2019

The Best Marketing Strategies for Small Firms and Solos in 2019

As 2018 comes to a close, many solo practitioners and small professional services firms are taking some time to reflect on the year’s triumphs and struggles. If you’ve been doing the same, don’t forget to include your marketing efforts for the year in these...

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