The new year has set in with full vigor — make sure you don't get lethargic with marketing just yet. Marketing is an integral part of businesses as that is how your potential customers know about your existence. With a plan and the right strategy, you can make 2018...
Do you ever feel a little isolated as a solo practitioner? Like you’re hanging out, doing all the right things to market and grow your practice, yet the results just aren’t happening? If you're in a small firm or a solo practitioner, isolation can be debilitating,...
This news ought to be deeply disturbing to managing partners and lawyers everywhere, regardless of the size of their firm: Attorneys in larger firms are losing their once-revered position as a business’ most-trusted advisor. Other professionals are edging them out,...
This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors. Our already busy lives were rocked with this out-of-left-field assignment as we began making what felt like mile-long...
Clients have become as concerned about the consistency of work produced by law firms they use as any other quality issue. And consistency involves more than the work product produced by attorneys; it also includes a consistent effort on client service, marketing, and...
Have you been asking yourself, “How can I tell if my current brand needs to be updated?” Or maybe, “Where do I start if I think my brand needs to be updated?” Thankfully, auditing your brand while it requires work, is fairly straight forward and DEFINITELY worth the...
Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm. Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to...
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal...
Generally speaking, after graduating from law school, you face a daunting task: finding a job so you can begin to pay off your law school debt. While many of you landed in law firms, government positions, or in corporate legal departments, a fairly significant number...
As a lawyer, you have pressure every day to serve your clients, meet court deadlines, participate in the management of your firm, bill your clients, collect your fees and myriad other tasks. In addition to keeping the marketing wheels on the bus of your practice,...
It can be really difficult to invest in marketing today for what feels like an unknown payoff in the future. Many professionals think that by being "out there' in the marketplace with a stellar reputation, clients will seek them out in droves. Consider for a moment a...
5 More Questions to Consider Before Hiring a Marketing Firm (Part II) You can view the first part of this blog post here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...