5 Questions to Consider Before Hiring a Marketing Firm (Part I) Read Thinking About Hiring a Marketing Firm? Part II here. You know better than to jump into a working relationship with a blind eye. As a discerning professional, you qualify everyone—from clients to...
You’re the CEO of Your Practice: Think Like an Entrepreneur
By Terrie S. Wheeler View Terrie's April 2016 webinar-on-demand, "You Are the CEO of Your Practice: Now Think Like an Entrepreneur," here. Whether you are a lawyer in a large law firm or the managing partner of a smaller firm, one thing is clear: there are lessons to...
Focus on the Six Most Important Marketing Channels
As a professional, it can be challenging to balance servicing clients with consistently marketing for new clients. It seems to be a challenge that all professionals face. When you have time to market, you often don't know where to focus your efforts. In my experience,...
Everyone Can Market: Know Your Strengths
Marketing can be a walk in the park if you take the time to identify your strengths and learn how to leverage their powers. Everyone Can Market. You have your own unique talents and strengths, so our goal is to help you understand how to make them work for you as you...
Everyone Can Market
Finding Your Strength in Referrals At our legal marketing firm, we are strong believers that everyone can – and should – market themselves and their services. However, we also realize that not everyone fully understands his or her unique ability to make this happen....
Keeping the Success in Succession Planning: Part II
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler Here are more important steps you should consider as you are considering transitioning your practice: Identify your Successor – It’s time to actively search for that person to whom you...
Keeping the Success in Succession Planning: Part I
Practical Steps to Ensure a Smooth (and Lucrative) Transition By Terrie S. Wheeler As lawyers who graduated from law school in the 1980s, you are likely facing the same situation as many of your peers. You have successfully been practicing law for over 25 years; many...
20 More Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler In my last post I shared 20 straightforward and easy-to-execute marketing ideas to help you grow your practice. In 20 More Marketing Ideas You Can Do in 5 Minutes or Less!, I am refreshing your checklist — Each task below requires just a couple...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
Marketing Your Law Practice: Part III
In early 2015, I wrote a series about your 2015 marketing plan, just as a new year was upon us and we were all feeling energized and ready to tackle new goals and resolutions. Now, with a couple of months under our belts, it is time to revisit our goals, both personal...
Marketing Your Law Practice: Part I
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your action plan will revolve around two things: activities and contacts....
How to Create Your 2015 Marketing Plan: Phase II
Setting Objectives and Implementing Your Plan Picking up where Phase I left off, I would like you make a commitment to complete your marketing plan and actively implement your plan throughout 2015. As you recall, last month we conducted discovery and due diligence on...