Courage, Clients, and a Constitutional Crisis: Marketing Your Law Firm in 2025 America is facing a crisis of democracy — and our legal system is squarely in the crosshairs. We are in a constitutional crisis as authoritarian rhetoric has shifted from the fringes into...
Tips for Writing an Engaging Attorney Biography Here’s the thing most lawyers don’t realize: attorney bios are some of the most-read pages on your whole website. Seriously. People click it before they even think about calling you. Why? They want to know who you are —...
So, you wanna get back into public speaking? Maybe it's been a while, or maybe you just want to get better at it. Whatever your reason, you're in the right spot! Public speaking can feel a bit scary, but it's a skill anyone can get good at. This article is all about...
Tools + Tips to Change the Game At PSM Marketing, we work with a lot of personal injury (PI) lawyers—especially solo practitioners and small firms who feel like they’re stuck in a marketing no-man’s-land. They’ve invested in a decent website, tried a little Google...
When the economy starts to backslide, law firms often look for ways to cut expenses, and marketing budgets are frequently among the first on the chopping block. However, history and economic indicators suggest that reducing marketing efforts during a recession can be...
How to Build Connections in a Post-COVID World If the word “networking” sends a shiver down your spine, you’re not alone. For many young professionals, the idea of introducing yourself to strangers and building professional relationships feels awkward and...
As we head into 2025, the landscape of marketing for service firms continues to evolve at a rapid pace. From technological advancements to shifting client expectations, staying on top of trends is crucial for firms looking to stand out and attract the right clients....
As the leaves change and the air turns crisp, autumn brings a sense of renewal—and that feeling doesn’t have to stop at pumpkin spice lattes and cozy sweaters! For your business, the fall season is the perfect time to revamp your marketing strategy, prepare for the...
Client retention is the lifeblood of professional service firms. While attracting new clients is important, keeping the ones you already have is crucial for long-term success. In fact, studies show that retaining a client can be five times cheaper than acquiring a new...
Summer is a vibrant time of the year, perfect for professional services firms to implement fresh and innovative marketing strategies. Here are ten best practices to help your firm generate new business and expand name recognition this summer. 1. Host Outdoor...
Grab your dancing shoes, and let's explore the tantalizing tango of sales and marketing. If you think these two are the same, strap in; you're about to learn why the marketing part is only the beginning of the dance and why it's vital to have the sales part to...
According to HubSpot, only 31% of marketers in 2022 could confirm their sales and marketing teams were "strongly aligned." So, what is sales and what is marketing? And why should they be aligned? Broadly put, marketing is work done to build awareness and attract new...
Experts agree that the COVID virus will be with us into the foreseeable future. With mask mandates lifted, people are cautiously stepping out to assess the damage wrought by the storm. While many professionals are eagerly moving back to business as usual, not all...
Throughout my career in law firm marketing, the following has become a popular mantra: “How do we measure the ROI of our marketing efforts?” There are a couple of short answers then we’ll dive in. First, I believe if you don’t have a goal in mind for a marketing...
LinkedIn continues to serve as a great networking tool for professionals. Don’t miss out by not engaging on LinkedIn! I’ve compiled some LinkedIn best practices for you on how to fully complete your profile, add quality connections, and start engaging! Step 1 –...
The very first thing you need to do is complete your LinkedIn profile. The simple fact is that we live in a virtual society and even if your primary source for new business is from referrals, prospective clients will still Google your name before they contact you....
How millennials and the pandemic are driving a transformation of professional work culture. If you ask a Baby Boomer what it means to be a “professional” in the United States, you might get answers like: wearing business formal attire, having salaried employment,...
Manners Matter- Even on a Video Call Welcome to the PSM School of Etiquette! Today’s lesson will focus on the importance of proper manners on professional video calls. The COVID-19 global pandemic has changed the landscape of professional meetings since it’s emergence...
By Terrie S. Wheeler, MBC and Jim Bliwas When the COVID-19 pandemic hit and lockdowns were ordered nearly everywhere, website content, blogs and social media posts needed to make a fast, hard turn so the content remained relevant as the ground shifted around us. Not...
During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that provides a service, then you are used to being able to meet with your...
With so many business and personal challenges brought on by the COVID-19 pandemic, it’s easy to forget three things: First, your clients are looking for help and advice as they confront the same challenges you and your firm are coping with today. Second, search engine...
The Importance of Mindfulness During COVID-19 This period of social distancing has been a difficult adjustment for our society. With apocalyptic headlines gracing our e-news feeds, it’s tough to avoid a sense of impending doom. However, this is also a prescient time...
[vc_row][vc_column][vc_column_text]In a call I had yesterday with a client, I heard an amazing statement. First let me paint the picture. We are talking via videoconference (of course). His two adorable little daughters are “participating” in the call by waving and...
Somewhere in the ’90s, casual Friday happened. At the time, many businesses were concerned about client perceptions and would post notes at their reception desks to brace visitors for the shock of seeing their employees in Dockers and button-downs. Casual Friday soon...