I thought it would be smart to put a list together for clients about what you can do with any extra time you may have to help and benefit your marketing efforts. It’s a pretty extensive list, so you can print this blog and use it as a reminder of the many things you can do during the pandemic to ensure the strength of your relationships, and of your business.
You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That means, when you’re sitting in front of clients “in person,” maintain your focus of looking professional – from the waist up at least.
You’re used to waking up for work, showering, getting your coffee, commuting, and settling in at the office. Well, working from home should follow a similar pattern. We recommend establishing a new routine that will help you switch gears and compartmentalize. Here are the top tips we have for setting yourself up for success while working from home.
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as a virtual marketing company since its inception in 1997.
Coronavirus, or COVID-19, has impacted small businesses disproportionately. While industries like travel, hospitality, and others will benefit from government support, many small e-commerce and online businesses are struggling in the face of this global pandemic and dismal economy.
As businesses grapple with how to keep their organization moving forward with a newly formed virtual workforce, it is important now more than ever to keep your search engine rankings high. There are several reasons why, along with a few ideas on how to do it.
For further information on this topic, please join us on our up-coming webinar hosted by author Kristy Gusick called “Toxic Client Relationships: Learn how and When to Disengage” which is scheduled for Thursday, March 26th 11:30am – 12:15pm CDT. Kristy has been working within and for professional service firms since 1994 and has been a partner at the marketing firm, PSM Marketing since 2012. As a part of her work with many clients, she often helps them develop and implement strategies around identifying and removing toxic clients – then replacing them with new A-Level clients.
Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! The key to your success in 2020 will rely on stepping back, assessing your strengths, and proactively identifying your target audiences, key messages and marketing objectives. Once you have your 2020 8-Step Marketing Plan in place you will need to commit to implementing your plan – not storing it on a shelf!
Since its inception over 20 years ago, PSM Marketing has been a true virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall work-life balance back when those concepts were truly novel in most corporate settings. This progressive business model has helped establish PSM as a true thought leader in the Twin Cities business community. Today, workplace culture is shifting to include the desires of Gen Xers and Millennials; two generations that prioritize work-life balance. So why does this model work so well? What magic did PSM tap into way before it was cool? Let’s explore.
We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer, President of the Minneapolis law firm of Schaefer Halleen, […]