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When to update your LinkedIn photo

When to update your LinkedIn photo

I’m often asked, “How often should I update my LinkedIn headshot?” The answer is different for everyone. I originally photographed Mike in 2014. He called a couple of weeks ago to schedule a session for an updated headshot because he’d lost some weight - see the...

3 Myths about your LinkedIn Profile Picture

3 Myths about your LinkedIn Profile Picture

First impressions DO matter! Your LinkedIn profile picture serves as a critical first impression for potential employers, business partners and clients, so you know it needs to be good! In my experience shooting professional headshots and LinkedIn profile portraits...

LinkedIn How-To:  Add an Administrator to Your Company Page

LinkedIn How-To: Add an Administrator to Your Company Page

First, log into your LinkedIn account. On the Homepage Menu, scroll over to Interests, then click on Companies from the drop down menu. Next, click on the company page from the right hand side menu that you’d like to add an administrator to. For this example, we’ll...

The True Value of a New Headshot

The True Value of a New Headshot

I am humbled, honored and moved by the real power a new headshot can have on someone’s confidence and self-awareness. Aspirational value of a headshot The first time a client commented on the inner meaning of their headshot, I was taken aback. It brought tears to my...

Small Investments for Big Productivity

Small Investments for Big Productivity

By Lauren Schufman, Project Manager So much time and so little to do! Wait a minute. Strike that. Reverse it. Thank You. – Willy Wonka, reminding us of how each and every Monday feels. It’s easy to get bogged down by the seemingly never-ending list of things to do at...

Hootsuite: Helpful Tips to Get You Started!

Hootsuite: Helpful Tips to Get You Started!

By Trisha L. Salkas, Marketing Technologies One of the best ways to streamline the process of social media calendars is using Hootsuite, a social media management system that allows you to schedule posts days, weeks, and months in advance. Hootsuite is pretty...

Understanding Digital Images

Understanding Digital Images

By Michelle R. Wheeler Has anyone ever asked you for a “high-resolution” photograph? Or perhaps you’ve been asked to upload an image at least 1200px by 600px to a social media site? To properly respond to either of these requests,...

How to Kickstart Your Firm’s Facebook Page

How to Kickstart Your Firm’s Facebook Page

Unless you’ve been living under a rock, you know about Facebook. Over one billion people are active on Facebook (compare that to only 100 million people using Instagram). While marketers often consider LinkedIn the “more professional” version of Facebook, they are two...

Why to Triple Clean Your List — Every Time

Why to Triple Clean Your List — Every Time

It’s every e-mail marketer’s worst nightmare. Maybe it’s someone who contacted your firm to lodge a complaint. Maybe it’s a client whose relationship with your firm ended on bad terms. Maybe it’s someone you sued. You don’t know exactly how they ended up on the list,...

Hootsuite How-To: Manage Multiple Social Media Accounts

Hootsuite How-To: Manage Multiple Social Media Accounts

By Trisha L. Salkas Getting tired of logging into LinkedIn to publish a post, then Facebook to post a status, then Twitter to tweet what you and your company are up to? Save some time and stress by using a software to make your social media presence less stressful and...

Tips for Creating Interesting and Informative Videos

Tips for Creating Interesting and Informative Videos

By Terrie S. Wheeler, MBC You saw the statistics in The Big Trend in 2016: Adding Videos to Your Website: Adding videos to your website will engage your audience and make them interested in you, your message, and your business — meaning prospective clients will be...

LinkedIn How-To: Post an Update on LinkedIn

LinkedIn How-To: Post an Update on LinkedIn

One of the easiest ways to keep your LinkedIn profile top-of-mind is to post updates. You can write your own updates from your LinkedIn homepage. To post an item that interests you or might interest your contacts, first make sure you are logged in. Near the top of...

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