Free Webinar: How to Maintain Your Sanity While Working from Home Apr 9, 2020 11:30 AM CDT Presenter: Michelle Wheeler Register Now → PSM Marketing has been a “virtual” marketing company since its inception in 1997. At the time,...
Staying Positive and Productive During the COVID-19 Pandemic
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of the technology tools PSM has used to remotely deliver its services as...
Coronavirus (COVID-19) Pandemic Impact on E-Commerce and Online Business
Coronavirus, or COVID-19, has impacted small businesses disproportionately. While industries like travel, hospitality, and others will benefit from government support, many small e-commerce and online businesses are struggling in the...
COVID-19: Now is the Time to Keep Your Search Engine Rankings High
Three weeks ago, no one in the United States was expecting to hear about the closure of all public places, travel bans, and other precautions. Social distancing is now a term every person can define. As businesses grapple with how to...
Our Gift to You: The 2020 Marketing Planner
Find Marketing Motivation for 2020 Do you have your 2020 Marketing Plan in place yet? If not, fear not. In fact, it’s a great time of year to focus on your business growth goals! Our 2020 Marketing Plan is for You Are you a business owner or a contractor? Maybe you...
Virtual Marketing Model Leads to Work-Life Balance
PSM Marketing: Thought Leaders on Work-Life Balance in Minnesota Since the 90s Since its inception over 20 years ago, PSM Marketing has been a virtual marketing firm. Early on, PSM allowed for flexible work hours, remote working, video conferencing, and overall...
PSM Helps Employment Law Firm Generate Millions
We like to show people, not just tell them about the value we bring to their law practice. To that end, we thought you would like to read one of our many success stories. Type of Client Plaintiff’s Employment Law Firm Situation In a meeting with Lawrence Schaefer,...
Is Your Website Working FOR You?
Read Terrie’s article here > The website has long been a necessity for attorneys. At the advent of the Internet it may have been seen as a passing trend, but websites are now the number one marketing tool for any law firm or solo practitioner. If you created your...
3 Reasons to Care About Video in Digital Marketing
You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have?...
Why Professional Services Firms Should Outsource Marketing
If you are a solo practitioner or work with a small team at your professional services firm, you probably understand the struggle of trying to balance your legal duties with your firm’s marketing plan. Staying accessible and relevant to potential clients requires...
8 Website Maintenance Tips for Professional Service Firms
If you've invested in a high-quality website built on an updated platform, give yourself a hearty pat on the back. But your website is much like a house or car: in order for it to retain its value and function, it needs regular maintenance. This means consistently...
How to Use Your Website to Qualify Leads
In today’s marketplace, the consumer is more in charge of the online search process than ever before. Because of this, a fabulous website is an absolute must. But when it comes to designing your website, it's not all about looks. It's also about whom it will attract....