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3 Reasons to Care About Video in Digital Marketing

March 21, 2019 By PSM Marketing

3 Reasons Why You Should Care About Video in Digital Marketing

You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have? These are valid questions. After […]

Filed Under: Colleen MacDonald, Contributors, Digital, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Marketing Technology, Outsourced Marketing, Pillar IV: Effective Communications, Strategy, Websites

Top Social Media Trends to Watch in 2019

March 14, 2019 By PSM Marketing

Top Social Media Trends to Watch in 2019

The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year ahead bring for social media? Given that the […]

Filed Under: Colleen MacDonald, Contributors, Digital, Financial Services Marketing, Law Firm Marketing, Marketing Coaching, Pillar IV: Effective Communications, Strategy, Websites

Like, Share, Follow: Marketing Tactics for Lawyers

March 5, 2019 By PSM Marketing

Like, Share, Follow: Marketing Tactics for LawyersLast May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for [...]

Filed Under: Contributors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

The New Landscape of Social Media and What it Means for You

October 11, 2018 By PSM Marketing

The New Landscape of Social Media

2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to privacy regulations. It is easy to ignore such rapid-fire changes or to dismiss them as not applying to your firm. After all, you might be thinking, why should my law firm care about […]

Filed Under: Colleen MacDonald, Contributors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Pillar IV: Effective Communications, Strategy

Pillar 4: Targeted and Effective Communication Strategies

March 14, 2018 By Terrie S. Wheeler, MBC

Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this article, Terrie S. Wheeler, MBC, a veteran in lawyer marketing, chalks out a […]

Filed Under: Digital, Law Firm Marketing, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler, The Four Pillars of Marketing™, Websites

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

February 20, 2018 By Terrie S. Wheeler, MBC

business man reading business paper

PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace.  PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR planning and media outreach for law firms. Even though the article was written […]

Filed Under: Digital, Law Firm Marketing, Marketing Action Plan, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

Does Marketing Affect Your Government’s Strategic Plan?

September 20, 2017 By Michelle R. Wheeler

Does Marketing Affect Your Government’s Strategic Plan? | PSM Marketing

Developing a strategic plan is an integral step toward any local government’s success. Serving as a road map for townships, cities, counties, and states, strategic plans outline broad goals and initiatives to be accomplished on a set timeline. Whether you’re trying to bring new business to your area, tackle a public health crisis, or provide […]

Filed Under: Digital, Government Websites

The Four Pillars of Marketing™: Use Them to Grow your Practice!

May 26, 2017 By Terrie S. Wheeler, MBC

Cherry Blossoms Spring

So what are The Four Pillars of Marketing?  The Four Pillars provide the construct for lawyers to use as they seek to develop and implement a marketing plan that will cover all the most important elements and best practices for lawyers.  It’s not enough to just write articles, or just attend networking events.  The Four […]

Filed Under: Branding, Digital, Marketing Coaching, Outsourced Marketing, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler, The Four Pillars of Marketing™

3 Steps to Creating a Strong Brand Message

April 13, 2017 By PSM Marketing

Looking to continue to strengthen your firm’s brand? In last week’s blog we focused on the steps to create a unique brand for your service firm.  Now that you have written out your message, composed your elevator speech, and developed a tagline, what steps are left to successful Brand Messaging? Brand Messaging Keys to Success: […]

Filed Under: Branding, Digital, Marketing Action Plan, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications

An 8-Step Process to Develop Your Marketing Plan In 2017

December 8, 2016 By Terrie S. Wheeler, MBC

marketing plan 2017

Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal points“ for an acquisition. So, let’s get back to […]

Filed Under: Digital, Financial Services Marketing, Law Firm Marketing, Marketing Action Plan, Marketing Coaching, Pillar I: Retain and Grow Relationships, Pillar II: Develop New Business, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Terrie S. Wheeler, The Four Pillars of Marketing™

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Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1124 Lafond Avenue
St. Paul, MN 55104

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