Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend...
Going Solo: Part I
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler You might find yourself in one of two scenarios. You have been practicing in a large firm for many years and have developed the contacts and expertise you need to spin off and start your...
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your...
Marketing Your Law Practice: Part IV
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Running your law practice like a business involves developing specific...
Marketing Your Law Practice: Part II
Branding? You Are Your Brand | By Terrie S. Wheeler, MBC Branding is a term that can strike fear into professionals because it sounds advertising-oriented. Branding is about identifying what makes you unique and deciding what you want to be known for, then...
Marketing Your Law Practice: Part I
Low Cost, High Impact Strategies That Work! You are happily settling into 2015. Your personal marketing is in place and you are now ready to launch into the implementation of your plan. Remember your action plan will revolve around two things: activities and contacts....
Turning Contacts Into Clients
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering expertise and exceptional service to your clients. It is likely 80-90 percent of your new business comes through referrals from satisfied...
How to Create your 2015 Marketing Plan: Phase I
The topic of developing your personal marketing plan for 2015 will be a two-part series; the first of which you are reading now. The next article will focus on how to set measurable objectives and implement your plan. If you follow practice assessment and planning...
Why Do Lawyers Procrastinate Marketing?
Get Back in the Game Today! The kids are in school, leaves are turning and it is now time to turn your attention back to your law practice and its continued growth. Figuring out how to retain clients, attract new ones, effectively communicate, and build name...
Be Where Your Clients Are
Ten Tips to Maximize Trade Associations Involvement Many times our clients tell us they are involved in several different trade associations – most of which they rarely attend or if they do, their attendance is very sporadic. We understand that it can be overwhelming...
The Elusive Elevator Speech: Tips on How to Communicate Your Niche
Everyone has been to the proverbial dinner party or neighborhood event only to be met with, “So, what do you do?” Generally, our responses fall into the path of least resistance: “I’m a lawyer,” or maybe “I do estate planning.” However, in today’s market, a key...
I Didn’t go to Law School to Be a Salesperson
To attract new clients, consider that both sales and marketing are part of the mix. Lawyers quickly acknowledge marketing is not something they learned in law school, and that “doing marketing” doesn’t come naturally to them. If lawyers are really honest with...