Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’s that you know it too well. As a result, few attorneys understand how to explain something … [Read more...]
Making the Most of Facebook for Your Business
Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old friends, sharing our news and looking at endless pictures of acquaintances when we are supposed to be sleeping. But since Facebook has … [Read more...]
Pillar 4: Targeted and Effective Communication Strategies
Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through … [Read more...]
Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage
Professional Services Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace. PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the … [Read more...]
Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer
Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news section, where articles were relatively short so all the week’s … [Read more...]
