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Like, Share, Follow: Marketing Tactics for Lawyers

March 5, 2019 By PSM Marketing

Like, Share, Follow: Marketing Tactics for LawyersLast May, a panel of attorneys and marketing professionals met for a forum called "Modern Marketing Tactics for Lawyers in a 'Like, Share, Follow' World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for [...]

Filed Under: Contributors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

Laser-Focused Targeting: The Key to Your Success

February 28, 2019 By Terrie S. Wheeler, MBC

Laser-Focused Targeting: The Key to Your Success

In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]

Filed Under: Contributors, Law Firm Marketing, Marketing Action Plan, Marketing Technology, Pillar IV: Effective Communications, Terrie S. Wheeler, Websites

The New Landscape of Social Media and What it Means for You

October 11, 2018 By PSM Marketing

The New Landscape of Social Media

2018 has been a year of changes for digital marketing. The only constant has been never-ending change in everything from algorithms to privacy regulations. It is easy to ignore such rapid-fire changes or to dismiss them as not applying to your firm. After all, you might be thinking, why should my law firm care about […]

Filed Under: Colleen MacDonald, Contributors, Digital, Law Firm Marketing, Marketing Coaching, Marketing Technology, Pillar IV: Effective Communications, Strategy

6 Reasons Why Content Is Too Important for Lawyers to Write

August 21, 2018 By PSM Marketing

Content is about the music, not the words. That’s why it is too important to be written by lawyers and other professionals. It’s not that you don’t know your stuff; rather, it’s that you know it too well. As a result, few attorneys understand how to explain something simply in a blog, article or even […]

Filed Under: Contributors, Jim Bliwas, Law Firm Marketing, Marketing Coaching, Pillar IV: Effective Communications, Websites

Making the Most of Facebook for Your Business

July 18, 2018 By PSM Marketing

Facebook for Your Business

Facebook for Fun or Business? Most of us have a love/hate relationship with Facebook. We tend to love it for reconnecting with old friends, sharing our news and looking at endless pictures of acquaintances when we are supposed to be sleeping.  But since Facebook has gone public, it has changed for the user and for […]

Filed Under: Contributors, Marketing Coaching, Marketing Technology, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Sally M. Kenny Tagged With: Facebook

Pillar 4: Targeted and Effective Communication Strategies

March 14, 2018 By Terrie S. Wheeler, MBC

Effective Communication means saying the right thing at the right time. It is difficult for growing firms and solo practitioners to keep up with their marketing and communications plans. An effective and concise marketing strategy can do wonders for them. Through this article, Terrie S. Wheeler, MBC, a veteran in lawyer marketing, chalks out a […]

Filed Under: Digital, Law Firm Marketing, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler, The Four Pillars of Marketing™, Websites

Why Was That Lawyer Quoted? Tips To Secure Positive Press Coverage

February 20, 2018 By Terrie S. Wheeler, MBC

business man reading business paper

PSM Marketing relies heavily on a comprehensive PR strategy to help clients build name recognition and awareness in the marketplace.  PSM Founder and President, Terrie S. Wheeler, MBC, a veteran in Law Firm Marketing, shares her understanding of the nuances of PR planning and media outreach for law firms. Even though the article was written […]

Filed Under: Digital, Law Firm Marketing, Marketing Action Plan, Pillar III: Increase Name Recognition, Pillar IV: Effective Communications, Strategy, Terrie S. Wheeler

Lawyers In Smaller-Midsized Firms: Clients Want Your Blogs To Be Longer

December 10, 2017 By PSM Marketing

berries snow winter

Before I began working with law firms, I was an assistant editor of a Very Serious Business Newsmagazine where there was constant debate about the best length for a story. Other than the breaking news section, where articles were relatively short so all the week’s events would fit, the length of “back of the book” […]

Filed Under: Jim Bliwas, Law Firm Marketing, Pillar IV: Effective Communications

Why Video Makes Sense For Financial And Professional Service Firms

October 31, 2017 By PSM Marketing

Television elbowed its way into our homes in the 1950s and by the 1960s ‘most every North American home had at least one set. Since then, video has become part of nearly everyone’s life. Early TV was primitive. The first network news anchors sat at a desk reporting the day’s events without any dizzying graphics. […]

Filed Under: Jim Bliwas, Law Firm Marketing, Marketing Technology, Pillar IV: Effective Communications

5 Steps to Executing Exceptional Client Service

October 12, 2017 By PSM Marketing

fall colors

This past summer, an elderly uncle passed away, leaving my sister and me with both the burden and honor of settling his affairs as co-executors.  Our already busy lives were rocked with this out-of-left-field assignment as we began making what felt like mile-long to-do lists of everything that needed to be done.  Planning a funeral, […]

Filed Under: CPAs, Financial Services Marketing, Heather Felt, Law Firm Marketing, Marketing Action Plan, Pillar IV: Effective Communications

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Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Terrie Wheeler:
Direct: 320.358.1000
Email: [email protected]

Michelle Wheeler:
Mobile: 651.295.7333
Email: [email protected]

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Questions?

Do you have a specific marketing question you’d like answered? Feel free to drop us a line. We love engaging with individuals with an interest in growing their practice!

Google Rating
5.0
Based on 40 reviews
PSM Marketing
PSM Marketing
5.0
Beth LaBreche
Beth LaBreche
15:15 16 Oct 19
Professional services firms continue to grapple with how to effectively market themselves. Terrie and team are the answer - no need for expensive internal teams or junior-level people who don’t have experience when they can outsource their marketing and get personalized programs and coaching. The PSM model works.
Jennifer Frisbie
Jennifer Frisbie
20:52 15 Oct 19
I utilized PSM marketing for a website redo and student tracking system needed for a non-profit organization I work with. My experience with PSM Marketing was extremely positive. Our Project Manager, Michelle, worked with our board from start to finish and delivered a new website and student tracking system that works for our organization. This was accomplished at a reasonable cost, which is so important for a non-profit to consider. I have been equally impressed by the follow up support I have received. When I have a question or need support with our website or student tracking system, the PSM Marketing team is there to help. I highly recommend PSM Marketing!
Ben Majhor
Ben Majhor
17:22 18 Aug 19
Hiring PSM has been one of my best business decisions and I look forward to seeing where it takes my business!
Brad Michael Micklin
Brad Michael Micklin
14:07 08 Jun 17
I have been working with Terri and Professional Services Marketing for many years and every day they continue to amaze. Aside from their tremendous marketing and advertising skill and attention, the passion with which they execute plans and propose new ideas goes far beyond any other service company I have worked with during the 20 years I have been in practice. I have watched my office grow as a result of their marketing and advertising efforts and recommend them unequivocally to anyone who wants to improve their marketing efforts.
Ron Ousky
Ron Ousky
15:31 27 May 17
I have known Terrie Wheeler for nearly two decades and have worked with her many times. She provides a rare combination of inspiration, ideas and professional experience. Terrie also has an uncanny knack for finding outstanding professionals to work with. Every person who has helped me at PSM has done excellent work.
Jen Kelly
Jen Kelly
16:40 29 Apr 17
Ever since being introduced to Terrie & Kristy and their team at PSM Marketing, I have been so impressed and amazed at the level of service they provide to their clients. I've had the privilege of photographing many on their team and more importantly their clients. It is always apparent that the law firms that use the expertise of PSM clearly stand out from the crowd in their external facing presence!!!
don mcneil
don mcneil
21:41 18 Apr 17
What a terrific group! It took me some time before I was willing to accept that I needed their advice on marketing, but I am so glad that I did. Within 12 months, I saw a 50% increase in origination of new clients. I also improved the type of clients that were calling for legal services (that is, sophisticated users of legal services). I may have already had the legal skills, but PSM helped me build a successful practice. They are fantastic.
Beth Barbosa
Beth Barbosa
12:53 13 Apr 17
Terrie has helped me focus my marketing to take my business to the next level. She is both professional and knowledgeable. I feel so fortunate to work with her. Most importantly, she genuinely cares about her clients. Thank you, Terrie!
See all reviewsWrite a review
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Locations

Rush City Office
47684 Cedarcrest Trail
Rush City, MN 55069

St. Paul Office
1858 Goodrich Avenue
St. Paul, MN 55105

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