Targeted Communication Strategies for Lawyers, Part I You have a strong, well-established network and want to make sure your contacts will think of you when a question or legal issue arises. Your goal? To stay top-of-mind with your A-level connections. The following ideas represent communications best practices for lawyers who want to stay top-of-mind with […]
Be Thankful: Ten Ways to Thank Your Clients
‘Tis the season to be thankful, so we want to use this opportunity to share with you some of the top ways to express your client appreciation. Send Hand-Written Thank You Cards. This never goes out of style and is always appreciated. This is the time of year to list out your top ten clients […]
Marketing and the Art of Mentorship: Mentoring Tips
By Terrie S. Wheeler, MBC What Should Happen? The best marketing mentorship results do not always emanate from a planned, systematic formal marketing mentorship program. Rather, a marketing mentorship must be organically grown based upon mutual agreement that (1) the partner sincerely wants to help and support the new lawyer; and, (2) the associate […]
Marketing and the Art of Mentorship
By Terrie S. Wheeler, MBC There are myriad law and financial firm recruiting pages that offer prospective associates the opportunity to participate in firm-wide mentorship programs. Associates are to be paired with a partner who cares deeply about their success in private practice, and will do anything possible to help mold said associates into excellent […]
Going Solo: Part II
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler Here are more key points to consider as you contemplate going out on your own: Create a business plan. Don’t jump into your new practice with a “Ready. Fire. Aim.” approach. Rather, spend time contemplating your business goals. […]
Going Solo: Part I
Are You Ready to Leave Your Firm & Go Out on Your Own? By Terrie S. Wheeler You might find yourself in one of two scenarios. You have been practicing in a large firm for many years and have developed the contacts and expertise you need to spin off and start your own practice. Or, […]
20 Marketing Ideas You Can Do in 5 Minutes or Less!
By Terrie S. Wheeler Professionals are busy – there’s never enough time to really do marketing. But we know that everyone has small bits of time each day to implement just one small, high-impact strategy – particularly if it will take five minutes or less of your time. So keep this document handy – copy it […]
Marketing Your Law Practice: Part IV
By Terrie. S. Wheeler, MBC Here are some more Bright Ideas to improve your marketing: Bright Idea! Run Your Practice Like A Business Lawyers do not learn how to run a business in law school. Running your law practice like a business involves developing specific processes for everything you do and a commitment to […]
Marketing Your Law Practice: Part III
In early 2015, I wrote a series about your 2015 marketing plan, just as a new year was upon us and we were all feeling energized and ready to tackle new goals and resolutions. Now, with a couple of months under our belts, it is time to revisit our goals, both personal and professional, and […]
Turning Contacts Into Clients
Five Tips to Help You Network Your Way to Success By Terrie S. Wheeler As a professional, you make your living by delivering exceptional service and expertise to your clients. It is likely 80-90 percent of your new business comes through referrals from satisfied clients and other professionals. Because of this, your ability to create and […]
