You’ve likely heard the news, read an article or have even seen PSM talk about it on our blog: Video is king for digital marketing! But as a firm, hearing “you must use video” can be annoying and frustrating. Why should you use video and what benefit will it have? These are valid questions. After […]
The social media world saw many changes in 2018. From data breaches to algorithm changes, social media struggled with growing pains. Now that 2018 has ended and 2019 is in full force, there’s one question on the mind of every marketer and firm: What will the year ahead bring for social media? Given that the […]
Last May, a panel of attorneys and marketing professionals met for a forum called “Modern Marketing Tactics for Lawyers in a ‘Like, Share, Follow’ World. PSM Founder and President Terrie S. Wheeler, a legal marketing guru, served as the panel’s moderator. The panelists shared valuable insight into modern legal marketing and offered helpful advice for […]
You’ve done the work, put in the time, and graduated from law school. Now you can begin your career as a successful attorney in private practice! It’s an exciting time for any new lawyer, with endless possibilities and myriad paths to take. One thing will always apply for any new lawyer, though, and that’s the importance of marketing yourself and your skill set.
In previous decades, attorneys like you may have been able to generate buzz for your practice through print ads, newsletters, and traditional marketing strategies; that’s simply not the case in 2019. With so many firms in competition for the same cases, you have to take prompt action to stay on clients’ radars if you hope […]