What brings you energy at PSM Marketing?
Kristy: I think my best (and worst) strength for PSM and my clients is the energy I bring – and my enthusiasm. I love helping people I respect succeed. I think the thing that I am most happy about right now is the success that Terrie and I have brought to PSM as a team and partners. And, I am very proud of the growth we have experienced together at PSM because it provides opportunities for us and even better – it provides incredible opportunities for the people that work with us too!
Terrie: After spending 12 years in a law firm as a marketing director, I launched PSM 18 years ago so I have the honor of serving as PSM’s founder and president. The best recent decision I made was to bring a business partner into the company. Over three years ago, the high energy, creative gust of personality, Kristy Gusick, joined PSM as a partner. Having seen a lot of business partnerships fail, we went through a significant amount of “pre-marital” counseling. We hired a StrengthsFinder consultant to help us weigh how our unique strengths would meld. And do we ever meld! If you fold both of our strengths on top of each other, you have a totally well-rounded person. We each bring our own unique strengths to PSM, and together, we have created a company based on respect and admiration for our clients, our team and ourselves. In terms of my role in the company, I spend my time running the business, seeking and finding awesome team members with Kristy, attracting a steady stream of new A-level clients, and delivering strategic marketing and outsourced marketing director services. My To-Do list is always full and I like to keep it that way!