PSM Provides SEO for CPAs and Accountants
Search Engine Optimization, or SEO for short, is an incredibly important process that allows potential clients and referral sources to discover your website through online search engines. While you may not be looking for new clients to come directly from your website, you definitely want to ensure that the prospective new clients that your existing clients send to you can find you online. You may also have referral sources such as Financial Advisors and Attorneys who want to refer clients to you but they need to be able to find your website online as well. In order for prospective new clients to find your website online, it’s essential that each page of your website is optimized to increase its likelihood of being clicked on. Search engines like Google, Safari, and Yahoo rely on complex algorithms to determine 1) what content is on a page, and 2) how relevant that content is to potential visitors. Your “search rank” is determined from that data.
Search Engine Optimization is incredibly complex to truly master. Google is continuously releasing new best practices, which are often tough to keep up with. Why spend your time trying to master the newest algorithm updates when you could be working with a team of SEO experts who know the intricacies of the accounting industry?
On-Site SEO for CPAs and Accountants
PSM’s team of SEO experts will work with your firm to analyze your current SEO strategy (if you have one) and make a proactive plan for improvement. We typically do four things with every webpage we optimize:
Page Title – The title of any web page should be between 50 and 60 characters. It should be descriptive, cogent, inviting, and enticing to potential customers.
Meta Description – When you search for something on Google, you know how there’s a little snippet of preview text that appears under the page title? That’s called a meta description. We help accounting firms draft custom meta descriptions that will help get your page noticed.
Determine a Keyword – Each page on your website should have a unique keyword that helps Google determine the topic of that page.
Page Content – Believe it or not, but every single page on your website should have a minimum of 500-800 words of content. Although that may sound a bit verbose, we promise it’s not too bad. The page content should include your keyword in the body of the text and included in headings 1-3.
The Importance of SEO for Accounting Firms and CPAs
SEO for accounting firms of any type is absolutely crucial. SEO is what helps bring new clients in the door as well as helping the many referrals that are made find you when searching for you on Google.
Building Your SEO Authority
Professionals in the SEO industry often throw around the term “search authority.” What they are referring to here is the idea that websites with strong Why is Marketing Important for Accounting Firms?












As COVID-19 Lockdowns Ease, Content Marketing Changes Again
When the COVID-19 lockdowns were ordered, webpages, blogs and items written for social media feeds needed to make a fast, hard turn to remain relevant. Now that businesses are starting to open back up...
6 Tips to Help You Stay in Touch with Contacts During Quarantine
During these challenging times many of us are literally wringing our hands wondering how we can maintain our professional relationships while being under a quarantine. And if you’re a person that pr...
Marketing During COVID-19: Practical Ideas to Grow Your Practice
I thought it would be smart to put a list together for clients about what you can do with any extra time you may have to help and benefit your marketing efforts. It’s a pretty extensive list, so you...
Working Remotely: Why you Still Need to Dress the Part
You are more important to your customers and clients now more than ever! That said, you need to look the part as you go virtual with your business! Remember the mantra: Dress like a news anchor. That ...
How to Maintain Your Sanity When Working from Home
You’re used to waking up for work, showering, getting your coffee, commuting, and settling in at the office. Well, working from home should follow a similar pattern. We recommend establishing a new ...
Staying Positive and Productive During the COVID-19 Pandemic
Because of the global COVID-19 pandemic, workplaces are scrambling to deliver services remotely while maintaining the continuity of their work. We thought it would be helpful to provide a summary of t...