PSM Provides SEO for CPAs and Accountants
Search Engine Optimization, or SEO for short, is an incredibly important process that allows potential clients and referral sources to discover your website through online search engines. While you may not be looking for new clients to come directly from your website, you definitely want to ensure that the prospective new clients that your existing clients send to you can find you online. You may also have referral sources such as Financial Advisors and Attorneys who want to refer clients to you but they need to be able to find your website online as well. In order for prospective new clients to find your website online, it’s essential that each page of your website is optimized to increase its likelihood of being clicked on. Search engines like Google, Safari, and Yahoo rely on complex algorithms to determine 1) what content is on a page, and 2) how relevant that content is to potential visitors. Your “search rank” is determined from that data.
Search Engine Optimization is incredibly complex to truly master. Google is continuously releasing new best practices, which are often tough to keep up with. Why spend your time trying to master the newest algorithm updates when you could be working with a team of SEO experts who know the intricacies of the accounting industry?
On-Site SEO for CPAs and Accountants
PSM’s team of SEO experts will work with your firm to analyze your current SEO strategy (if you have one) and make a proactive plan for improvement. We typically do four things with every webpage we optimize:
Page Title – The title of any web page should be between 50 and 60 characters. It should be descriptive, cogent, inviting, and enticing to potential customers.
Meta Description – When you search for something on Google, you know how there’s a little snippet of preview text that appears under the page title? That’s called a meta description. We help accounting firms draft custom meta descriptions that will help get your page noticed.
Determine a Keyword – Each page on your website should have a unique keyword that helps Google determine the topic of that page.
Page Content – Believe it or not, but every single page on your website should have a minimum of 500-800 words of content. Although that may sound a bit verbose, we promise it’s not too bad. The page content should include your keyword in the body of the text and included in headings 1-3.
The Importance of SEO for Accounting Firms and CPAs
SEO for accounting firms of any type is absolutely crucial. SEO is what helps bring new clients in the door as well as helping the many referrals that are made find you when searching for you on Google.
Building Your SEO Authority
Professionals in the SEO industry often throw around the term “search authority.” What they are referring to here is the idea that websites with strong Why is Marketing Important for Accounting Firms?
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