Take Control of Your Firm’s Future
Professional Services Marketing (PSM) has provided outsourced marketing services to Accounting and CPA firms throughout the Midwest and beyond for over 25 years. The decision to hire PSM as your firm’s outsourced marketing department enables you to focus on serving your clients while still keeping business growth and new client development a priority. With PSM, you have the benefit of a fully staffed, highly experienced marketing department, while paying a fraction of the cost of hiring an in-house marketing department. We are a big-picture, clear-thinking, practical marketing agency that will partner with you to create and implement a comprehensive marketing strategy sourced from your strengths, aligned with your time, ability, and resources, and aimed directly at your prosperous, sustainable future.
Leading the Charge
PSM partner, Kristy L. Gusick, has been working with accounting firms for over 10 years. She has a deep knowledge on what it takes to successfully grow and market your firm. Kristy also provides 1:1 coaching and group coaching to CPAs and Accountants that want to grow their careers and focus on business development. Kristy and her team of PSM marketing professionals have everything it takes to ensure your firm’s marketing efforts succeed.
Ongoing Marketing Solutions for Accounting Firms
Custom Marketing Plan
We will develop a unique and customized marketing plan designed to expand relationships with current clients, drive new revenue into the firm, increase the firm’s name recognition, and effectively communicate with contacts. Our strategic marketing plan process includes focusing on your business growth objectives, target audiences, key messages, revenue summary and goals, AND developing a tactical implementation calendar utilizing our trademarked Four Pillars of Marketing™. Our plans are clear, concise and include detailed road maps designed to provide focus and accountability during implementation.
Our expert team creates a custom marketing plan for your firm that includes:
- Develop criteria for A-level clients
- Identify your unique selling points
- Determine your target audiences
- Outline your marketing strategy
- Set your goals for the year
- Take step-by-step action
Monthly Marketing Implementation
We utilize the PSM “Dream Team” of marketing experts to create your outsourced marketing department. Whether the plan calls for graphic design, copywriting, website design, social media, public relations, branding, advertising, surveys, referral source development, or anything else, we lead the charge so you can focus on delivering services to your clients. We plan and facilitate monthly marketing meetings at your firm and develop, agendas, meeting summaries, and an implementation calendar.
Your outsourced marketing department will include a marketing director and a host of hand-picked marketing specialists from the stellar PSM Team. We organize our implementation strategies around The Four Pillars of Marketing™ and will likely pursue strategies in each of the following areas: Retaining and Growing Existing Relationships, Attracting New Clients, Increasing Name Recognition and Awareness, and Creating Targeted and Effective Communications. See below for more information. View a list of possible on-going marketing initiatives >
Looking for Outsourced Marketing for Your Accounting firm?
Don’t let marketing be a headache – contact the marketing experts at PSM today!
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